What is the content of the material published by GOAT Inc.?

It is a collection of 30 case studies of food, cooking, and agricultural/fishery YouTube channels with 5.3 to 15 million subscribers, focusing on e-commerce applications.

Who is the target audience for this material?

It targets e-commerce operators in the food industry and e-commerce managers of agricultural and fishery brands who wish to use YouTube as a customer acquisition channel.

What types of channels are featured in the material?

It includes fishing and seafood channels like 'Kimagure Cook,' farm and direct-producer channels like 'Hirotan Farm,' cooking expert channels like 'Ryujis Buzz Recipe,' and media channels like 'SUSURU TV.'

What is the main purpose of the material?

The main purpose is to present a model for integrating YouTube with e-commerce to convert viewers into customers, serving as a practical reference guide.

What services does GOAT Inc. provide?

GOAT Inc. provides support for operations on Rakuten Ichiba and Amazon, advertising management, and consulting to increase e-commerce sales.

GOAT Releases Free Report: 30 Success Stories of Food-Related YouTube Channels Integrating with E-commerce

Published May 27, 2026 4:50 AM ・ Updated Jun 14, 2026 7:21 AM ・ 4 min read ・ Source: PR TIMES

In May 2026, GOAT released a report detailing 30 success stories of how food-related YouTube channels integrate with e-commerce. The report analyzes channels with 5.3 to 15 million subscribers, including fishermen, farmers, and culinary experts, to explain models for converting viewers into customers.

GOAT Releases Free Report: 30 Success Stories of Food-Related YouTube Channels Integrating with E-commerce

GOAT has released a free report titled "List of Food-Related YouTube Channels × E-commerce (30 Selections)" for e-commerce businesses. The report compiles 30 cases of how channels in the food, cooking, and agriculture/fisheries sectors link with e-commerce, including channel names, subscriber counts, e-commerce platforms used, update frequency, and brief commentary.

This is a practical reference for food e-commerce businesses and agricultural/fisheries brand managers considering YouTube as an acquisition channel.

### YouTube: A Place to Inspire Desire, Not Just to Sell

With creators like "Kimagure Cook" (over 15 million subscribers) selling kitchenware on their own e-commerce sites, and "Ryuji's Buzz Recipe" (5.3 million subscribers) selling original seasonings on Amazon and Rakuten, food-related YouTube channels are functioning as the most powerful channel for converting viewers into customers.

This report includes cases categorized as follows:

- Fisherman/Fisheries channels (e.g., Kimagure Cook, Shodoshima Fisherman Hamayuu, Kuishi Fisherman Channel) - Farmer/Direct-sales channels (e.g., Hirochan Farm, Hokkaido Farmer Yoshida Farm, Farmer no Ojisan Channel) - Culinary expert/Food brand channels (e.g., Ryuji's Buzz Recipe, Kyushu Pancake, Tamachan Shop) - Ramen/Food media (e.g., SUSURU TV., Ramen Walker TV, Tasty Japan)

### Statement from Shun Yoshinaga, CEO of GOAT

"YouTube has become one of the most powerful customer acquisition channels for food e-commerce. Models where local fishermen, farmers, and culinary researchers run their own channels to convert viewers into customers are rapidly expanding. The key is not the number of subscribers, but whether the design leads viewers to purchase. I created this report to give businesses considering YouTube utilization an overview of these 30 cases."

### E-commerce Consultation

GOAT provides support for operating on Rakuten and Amazon, ad campaign management, and sales improvement consulting.

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Source: PR TIMES
Category: News

GOAT Releases Free Report: 30 Success Stories of Food-Related YouTube Channels Integrating with E-commerce

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GOAT Releases Free Report: 30 Success Stories of Food-Related YouTube Channels Integrating with E-commerce

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