[GOOD NEWS Nasu] "Top 10 Souvenirs You Can't Go Wrong With" Chosen by 300 App Members Announced! "Summer Ukiuki Campaign" to Receive Luxury Novelties Starts July 18 (Sat)

GOOD NEWS Top 10 Souvenirs You Can't Go Wrong With

GOOD NEWS Co., Ltd., which aims for sustainable town development, operates the complex facilities GOOD NEWS NEIGHBORS and DAIRY in Nasu (Location: Nasu Town, Tochigi Prefecture). We are delivering "2 Major Latest Information" to help you fully enjoy your summer vacation and Obon return visits.

We will announce the results of the "GOODNEWS Souvenir General Election: Your Choice!" survey targeting official app members. We will reveal the "Top 10 Truly Delicious" souvenirs determined by the real voices of a total of 329 fans. Additionally, the special event "Summer Ukiuki Campaign," held from Saturday, July 18, 2026, to Sunday, August 16, will fill the entire GOODNEWS facility with the excitement of a "summer festival," and you can receive luxurious original novelties obtainable only here by shopping around! Please make use of this for your summer travel and return visit souvenir selections, and for your "summer outing plans" this year.

【Topic 1】 Announcement of the "GOOD NEWS Top 10 Souvenirs" Chosen by Official App Members!

Within the "GOOD NEWS NEIGHBORS & DAIRY" facility, a variety of shops, including "Butter no Itoko," are gathered. We will introduce the top items that app members have given their stamp of approval, saying they are "truly happy to receive and want to buy back."

Itoko no Rusk Berry Berry Butter Sand

Brown Cheese Brothers Cookie Sandwich Melting Baked Cake

1st Place: Butter no Itoko (Milk)

~A New Texture Sweet Born from the Blessings of Nasu~

Milk jam made from skim milk is sandwiched between butter-scented waffle dough. You can enjoy three textures: "fluffy, crispy, and melty."

Butter no Itoko Price: 1,080 yen (3 pieces)

App Member Comment: "It's unique as a souvenir, and everyone says 'It's delicious!' which gives me a slight sense of superiority." (Kacco-san)

Store Staff Comment: "When you think of 'Butter no Itoko,' it's definitely the classic milk flavor! It's the undisputed No. 1 product loved by a wide range of generations, from children to adults. Please experience the new texture unique to 'Butter no Itoko'!"

2nd Place: Butter no Itoko THE GOLDEN BOX

~Greedily Complete Popular Flavors~

An assortment box where you can enjoy various flavors at once. It contains four types of flavors. Perfect for distributing or sharing with family.

Butter no Itoko THE GOLDEN BOX Price: 4,158 yen (3 pieces each of Milk, Chocolate, An Butter, and Salt Caramel)

App Member Comment: "I want people to try various flavors and find their favorite!" (Ao-san)

Staff Comment: "If you're unsure about which flavor to choose, this is the one! You can enjoy popular flavors, including the classic milk, all at once, making it a very popular product chosen as a souvenir or gift for loved ones."

3rd Place: Butter no Itoko Raisin Butter Sand

~Harmony of Rum Raisins and Butter Cream~

A raisin butter sandwich where you can fully taste the rich fruitiness of rum raisins in a light butter cream using skim milk.

Butter no Itoko Raisin Butter Sand Price: 1,296 yen (4 pieces)

App Member Comment: "I'm a fan of all their products and want to choose them all, but I often buy this for myself as a treat." (Butamen38-san)

Staff Comment: "Actually, many staff members are repeat customers for this exquisite item! The crumbly dough and light, fluffy butter cream are irresistible. It pairs perfectly with coffee or tea, so enjoy a blissful snack time!"

Ranking Results for 4th to 10th Place

4th Place: Butter no Itoko (Salt Caramel)

5th Place (Tie): Butter no Sando Milk

5th Place (Tie): Kona to Spice "Yaki Curry Pan BOX (Frozen)"

7th Place: Itoko no Rusk Butter Sugar

8th Place: Butter no Itoko (An Butter)

9th Place: Berry Berry Butter Sand

10th Place: BROWN CHEESE BROTHERS (Cookie Sandwich/Plain)

◾️ Special Set Featuring Popular Products Delivered Together! Available Online Only

The top 5 items, chosen with passion by fans, are now available in one set! We will deliver a "guaranteed to be delicious" souvenir set right to your home.

Online Shop: https://goodnews-shop.com/item/detail/125

This ranking is a list of GOOD NEWS' "can't-go-wrong" souvenirs, determined by the real voices of a total of 329 app members who gave their stamp of approval, saying they are "truly happy to receive and want to buy back." Please make use of it for the upcoming peak summer vacation and Obon season.

About the GOOD NEWS Official App

Since its release in June 2022, the GOOD NEWS official app has been used by over 350,000 people. By downloading and registering as a member, you can earn sustainable points equivalent to 1% of your purchase amount when shopping at GOOD NEWS. We aim to connect your daily shopping to "sustainable town development" by utilizing the accumulated points for the sustainable actions that GOOD NEWS is undertaking.

【Topic 2】 Souvenir hunting turns into a "Summer Festival"! Visit the facilities and get limited novelties! "Summer Ukiuki Campaign" Starts July 18 (Sat)

After checking out your desired souvenirs from the ranking, why not enjoy the summer in Nasu while shopping? "GOOD NEWS NEIGHBORS" and "DAIRY" will hold a special campaign that envelops the entire facility in the excitement of a summer festival! Collect stamps and cards by shopping to receive luxurious original novelties obtainable only here.

Campaign Period: Saturday, July 18, 2026 – Sunday, August 16, 2026 (Total 28 days) *Excluding August 3rd and 4th

First Round (7/18–8/2): Itoko-chan's Summer Vacation Eve Festival! Card Collecting Rally

A fun project to collect "Itoko-chan Cards" by visiting the target stores (Butter no Itoko, Butter no Itoko Lab, Butter no Sando)!

Original Eco Bag: Presented to those who collect 3 cards!

Kona to Spice Cooler Bag: Presented to those who purchase eligible frozen products!

Second Round (8/5–8/16): Summer Ukiuki Shopping Campaign

The more stores you visit, the more luxurious the novelties become! Collect shopping stamps to get limited edition goods.

3 Stores Achieved: Itoko-chan's Original Stickers

5 Stores Achieved: Sacoche with Original Design

7 Stores Achieved: Original Bottle with "Butter no Itoko" Logo

*Campaign details and novelties are subject to change without notice.

Good News for Repeat Customers! "Connecting" Benefits Continue Until Autumn

Even after the campaign ends, the fun continues!

If you bring the "Eco Bag" obtained in the first round during the second round period, it will be counted as "3 store visits" immediately!

Furthermore, if you bring the "Itoko Bottle" received for achieving 7 store visits to autumn (September-November), you will receive one free drink.

<Novelty Examples>

Itoko-chan Original Stickers "Butter no Itoko" Logo Bottle

*Designs are subject to change.

GOOD NEWS Co., Ltd.

GOOD NEWS Co., Ltd. is engaged in town development that utilizes regional resources and realizes a sustainable society by creating new value from underutilized ingredients, centered around its flagship brand "Butter no Itoko." In Nasu, we operate a base that integrates a factory, shop, cafe, and community facilities, promoting town development that combines agriculture, welfare, and tourism. We are also expanding our business, including opening a new factory in Hokkaido, and are considering overseas expansion in the future. Upholding "Collaboration of Agriculture, Welfare, and Tourism," we transform regional issues into stories and disseminate value nationwide and globally through the medium of sweets. Through this, we aim to create a system where people gather in the region, fostering circulation and spreading happiness.

GOOD NEWS NASU

*Scenes from GOOD NEWS NASU

"GOOD NEWS" is a complex facility where friends who resonate with the concept of "sustainable town development" gather from all over the country, prompted by the expansion of the "Butter no Itoko" factory. It includes "GOOD NEWS FACTORY," a food manufacturing plant with employment support functions; "GOOD NEWS NEIGHBORS," a collection of stores that are considerate of the natural environment; and "GOOD NEWS DAIRY," which offers delicious products related to milk, unique to the dairy farming region of Nasu. With the theme of "Coexistence with Forests," we conduct new businesses in harmony with nature while surrounded by trees.

【Company Profile】 Company Name: GOOD NEWS Co., Ltd. Location: 2905-25 Takyuotsu, Nasu-gun, Nasu-machi, Tochigi Prefecture

About Sustainable Actions

Official Website:

GOOD NEWS

Official Online Shop

Official Instagram

*Free shipping campaign for the online-exclusive "Itoko-chan Set" currently underway

Online Exclusive Set

GOOD NEWS Podcast

GOOD NEWS PODCAST

GOOD NEWS launched its podcast in March 2026! From the founder, Goichi Miyamoto himself, we deliver audio content about the connections with producers behind "deliciousness," including "Butter no Itoko," and episodes from the development process. Through GOOD NEWS from Miyamoto and his colleagues, we aim to help you rediscover "Something nice!" in your daily life. Please tune in.

GOOD NEWS PODCAST