[May 25, 2026] Grape Co., Ltd. (Shimogyo-ku, Kyoto; Representative Director: Li Wenwen) is rolling out "Tsuduku, Iyashi no Jikan," a hybrid service designed to bridge the stay experience at its postpartum care hotel "Budounoki" to life after discharge. The service enables users to "try, know, and select" apparel, food, baby goods, and skincare products actually used at the hotel, allowing them to continue using them at home.

From the voices saying, "I wish this time could continue at home"

The postpartum care hotel "Budounoki" values smooth transitions from the security of their stay to daily life after discharge. "Tsuduku, Iyashi no Jikan" is designed so that items encountered at the hotel can be incorporated into daily life after returning home.

The website embodies value through three pathways: - Touch & Try: Try them out in the hotel room. - Know the story: Learn about the background and craftsmanship of the products. - Order: Order favorite items and have them delivered home.

Supporting postpartum choices as a "Fitting Room for a New Life"

Postpartum is a time when it is easy to be confused about what to choose amidst physical changes and the start of childcare. The service is described on the site as a "fitting room for a new life," aiming not just to sell products, but to create an environment where families can find the necessary comfort and ease of mind through actual experience.

The featured items are selected from the perspective of professionals who know the realities of pre- and postpartum care, such as midwives, registered dietitians, and childcare workers. The lineup focuses on linens, amenities, and baby goods used in guest rooms, collaborating with brands such as DADWAY, Miki House, and ErgoPouch.

Four categories approaching postpartum life as a whole

Instead of promoting individual items, the service offers proposals to organize life itself across four major daily touchpoints: - Bedroom & Wear (Rest) - Dining Room (Meals) - Baby Room (Childcare) - Powder Room (Self-care)

Guests are offered special benefits and discounts on the site, seamlessly connecting the stay experience with the purchasing experience.

Recruiting product and partner brands

"Budounoki" is continuously looking for products to deliver to postpartum families. They welcome proposals from manufacturers and brands with items that support pre- and postpartum life, including bedding, apparel, food, baby goods, and skincare.

Through expert curation and actual use in the hotel, they aim to deliver items of proven value to postpartum families responsibly. Interested companies and brands are encouraged to contact them via the inquiry details.

Future outlook

Grape Co., Ltd. will continue to use the expertise gained from operating "Budounoki" to develop services that bridge stay-in peace of mind to life after discharge. Through "Tsuduku, Iyashi no Jikan," they aim to become a new source of support for mothers, babies, and their families.

FACT BOX

  • Source: PR TIMES
  • Category: New Product
  • Organizations: DADWAY / ErgoPouch