What kind of capsule toy is 'Smartphone Life'?

It is a capsule toy featuring animals that continue to use smartphones, addressing the vague question that smartphone users around the world feel: 'Will I keep holding a smartphone for life?'

What are the types and prices of the products?

There are 4 types in total (Cat & Dog come as a set), and the price is 500 yen (including tax) per try.

When is the release date?

The release will start sequentially in Japan from May 26, 2026.

Who planned the project?

The project was planned by Masami Iida, a gacha artist and representative of gray park Co., Ltd.

Will it be sold overseas?

Yes, it has already been sold in China and is also planned for sale in South Korea.

New 'Smartphone Jinsei' Capsule Toy Series Features Animals That Can't Put Down Their Phones

Published May 25, 2026 7:00 PM ・ Updated Jun 14, 2026 7:29 AM ・ 3 min read ・ Source: PR TIMES

Blue Mountain Co., Ltd. will launch the 'Smartphone Jinsei' capsule toy series in Japan on May 26, 2026, featuring animals depicted as smartphone users. The series, designed by capsule toy artist Masami Iida, follows an initial launch in China.

Blue Mountain Co., Ltd. will release 'Smartphone Jinsei' (Smartphone Life) in Japan on Tuesday, May 26, 2026. This series of capsule toys depicts animals in realistic scenarios, capturing the vague concern felt by users worldwide: 'Will we be holding smartphones for the rest of our lives?'

The product has already been launched in China and will also be available in South Korea. The concept was developed by capsule toy artist Masami Iida (CEO of gray park Inc.), with the theme 'The never-ending relationship between smartphones and ourselves,' designed for global resonance. The catchphrase 'Will I be looking at my phone my whole life?' captures the modern insight felt by people everywhere. We invite you to enjoy these animals with their unique atmosphere.

[Product Information] - Name: Smartphone Jinsei - Price: 500 yen per turn (tax included) - Varieties: 4 types in total (Cat & Dog come as one set) - Release Date: Sequential release starting Tuesday, May 26, 2026

[Creator Info] Masami Iida: After years of experience in advertising and promotion, Iida led the launch of the 'Panda no Ana' capsule brand in 2013. In 2024, Iida went independent, establishing the 'Haiiro Melon' capsule toy brand under the concept of 'Seriously Eccentric.'

[Company Profile: gray park Inc.] - CEO: Masami Iida - Established: February 1, 2024 - Business: Content business, business development, consulting, and advertising planning.

[Publisher: Blue Mountain Co., Ltd.] - CEO: Yuji Aoyama - Established: March 3, 2025 - Business: Planning, design, manufacturing, and sales of capsule toys; OEM goods production.

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Source: PR TIMES
Category: New Product

New 'Smartphone Jinsei' Capsule Toy Series Features Animals That Can't Put Down Their Phones

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