Korean Minimalist Brand 'SIYAZU' Launches First Pop-up Store in Japan at Lumine Shinjuku

SIYAZU, a popular brand frequently featured in the rankings of major Korean fashion e-commerce platforms like 'W CONCEPT' and '29CM,' is officially launching in Japan!

We will be opening a limited-time POPUP STORE at Lumine Shinjuku Lumine 2, 2F, for 10 days from June 8 (Mon) to June 17 (Wed).

A wide range of items will be available, focusing on attractive pieces suitable for both office and casual wear, including 26SS new arrivals and signature slacks highly popular in Korea.

◆About SIYAZU POPUP STORE Venue: Lumine Shinjuku Lumine 2, 2F EVENTSPACE, 3-38-2 Shinjuku, Shinjuku-ku, Tokyo Dates: June 8 (Mon) – June 17 (Wed) Opening Hours: 11:00 AM – 9:00 PM (Opens at 12:00 PM on the first day)

◆Various novelties and benefits available for the first pop-up 1. Instagram Follow Campaign: 10% off all items for those following the official SIYAZU Instagram @siyazu_official 2. Get a U-NECK SLEEVELESS TOP with purchases over ¥15,000 3. Get a VITAGE COTTON CAP with purchases over ¥20,000 4. Get a MATTÉ Mini Bag with purchases over ¥30,000 5. Get SILKET SOCKS by answering the on-site survey

*Benefit details are subject to change without notice. *Multiple gifts for benefits 2–4 cannot be claimed simultaneously. *While stocks last.

<About SIYAZU> SIYAZU, founded in Seoul in 2020, is a women's fashion brand that upholds 'Essential Minimalism' and has gained overwhelming support from office workers in Korea. By proposing 'sophisticated basics' that are not swayed by trends, the brand has transcended the typical 'Korean online brand' category. It has established its position as a domestic brand, now being carried in major department stores in Seoul.