KATAN Appoints M!LK Member Shunta Sono as New Brand Ambassador

Hello Venus Co., Ltd. held a media presentation on May 28, 2026, to announce the appointment of Shunta Sono, a member of the dance and vocal group M!LK, as the new brand ambassador for its skincare brand "KATAN."

At the event, Shunta Sono discussed his first solo brand ambassadorship, his personal skincare routine, and his initial encounter with the brand. Masashi Sugino, President of Hello Venus, explained the brand's philosophy of "simplifying beauty." Sugino noted that as the skincare industry has become increasingly complex over the past two decades, KATAN aims to provide effective yet straightforward products as an entry point for consumers.

The decision to appoint Sono was driven by the alignment between his cheerful persona and the brand's momentum. Sugino, a self-described idol enthusiast, expressed personal satisfaction in fulfilling a long-held dream of collaborating with an artist. Sono shared his experience using KATAN products, noting that the routine helps him feel more self-care oriented despite a demanding schedule.

The upcoming promotional campaign features a humorous boxing-themed commercial, a creative choice Sono initially found surprising but later appreciated as it aligns with M!LK's playful identity. Hello Venus emphasized a "fan-centric" approach to product development, including the creation of promotional trading cards designed to highlight Sono’s appeal.

From May 27 to June 2, 2026, a pop-up store will be held at @cosme TOKYO in Shibuya, featuring the brand's new "KATAN Truffle Shake Mist," a two-layer mist designed for hydration and glow. Hello Venus continues to position itself as a beauty company dedicated to building confidence through daily skincare experiences.