Towards a Future Where Daily 'Kind Choices' Become Culture

Inside hibino

We, hibino Co., Ltd. (Shinagawa-ku, Tokyo, Representative Director: Yasuhiro Yoshikawa, hereinafter hibino), endorse April Dream, an initiative to share dreams on April 1st. This press release is our dream. We operate a select shop in Meguro, offering a wide range of choices that align with daily life, focusing on skincare, food, and daily necessities. Our dream is: "Towards a Future Where Daily 'Kind Choices' Become Culture" We want to share this dream with many people through April Dream.

"Kind Choices" Enrich Daily Life Items selected from the perspectives of "kind to the body, long-lasting, and environmentally friendly" bring richness to daily life. As a select shop, we aim to be a supportive presence for those who are unsure about what to choose, and we handle items that our owner and staff have personally used and found to be truly good.

Choices You Can Enjoy with Peace of Mind In 2025, we will begin offering 36 types of craft beers from around the world, focusing on ingredients and their origins. We value sustainability and diverse flavors so that health-conscious individuals can also enjoy them. Furthermore, starting in March 2026, our popular organic protein will be renewed. We have further pursued nutritional balance and ease of drinking, making it even safer for pregnant women and children to consume. We will continue to pursue items that can be enjoyed deliciously and with peace of mind.

Experiential Spaces Spreading from Public Areas The "Daily Life Marche," launched in 2023, was held for one year in a public space in front of JR Meguro Station, featuring over 100 participating businesses and recording over 10,000 cumulative visitors. Currently, it has expanded to the "Garden Marche" at the Tokyo Metropolitan Teien Art Museum and large family events at the Gotanda JP Building. We have delivered vibrancy and warmth to the town through food trucks, merchandise sales, and community interaction. Participation is possible in diverse formats such as retail, workshops, and food trucks, and experiential workshops like aroma oil making have been conducted. Our flexible support system makes it easy for businesses from distant locations or small-scale businesses to participate, leading to a proven track record of trust with over 42 businesses continuing to participate.

Teamwork: Creating, Delivering, Nurturing hibino has a culture where individuals bring their unique personalities and passion, working together as a team. We continue to foster an environment that supports someone's "choices," nurturing trust not only within the company but also with our vendors and customers.

Dream: Towards a Future Where Daily "Kind Choices" Become Culture Every purchase, every experience, every conversation— All of it connects to the future of ourselves and our loved ones. To realize such a society, we will spread "kind choices" in daily life through the creation of product and encounter opportunities. Until small choices become a culture that changes society. hibino will continue to expand the circle of kindness from Meguro to all over Japan.

【hibino Co., Ltd. Company Overview】 Company Name: hibino Co., Ltd. Location: Shinyo CK Building 103, 3-3-5 Kami-Osaki, Shinagawa-ku, Tokyo Established: January 2021 Representative Director: Yasuhiro Yoshikawa Business Activities: Retail, Product Development, Store Operations, EC Site Development and Operation URL: https://hibino-meguro.co.jp/