HYPEUP Releases "Completely AI-Produced" Music Video with No Filming Whatsoever

HYPEUP Co., Ltd. (Osaka, Osaka Prefecture, Representative Director Ryusuke Fujiwara, hereinafter HYPEUP) has produced a music video for artist goateatspoem.'s new song "Utsutsu no Carnival" entirely with AI, without any filming. This work has been released on YouTube.

The Story Behind "Completely AI Production" — One Person Completes All Processes

In this project, a video work of approximately 6 minutes was entirely handled and completed by Ryusuke Fujiwara, who has a career as a film and commercial director, from planning onwards.

While this work is "completely AI-produced," its process shares many commonalities with traditional video production. Humans are responsible for planning and design, meticulously designing storyboards, character and stage settings, camera lenses, and lighting for each cut. These approaches are similar to those used on traditional film sets. On the other hand, all processes corresponding to actual "filming" are handled by AI. Humans organize the design content as a workflow, and AI generates the video based on it.

Character Design: Meticulously designing character features and conditions to enhance AI generation accuracy

Scene Design: Designing scene composition and camera movements to generate intended footage

During the production process, unintended footage was often output, and improving the accuracy of settings and correction instructions significantly influenced the completeness of the work, allowing for complete control over AI generation.

Storyboard (Rough): Composition image at the design stage

Generated Footage: Visual expression reproduced by AI based on the design

Furthermore, expressions that would originally require large-scale filming or high costs were realized through AI generation.

Large-scale road/intersection closure: Realized scenes requiring large-scale filming and regulations through AI generation

Animals appearing in the city: Realized scenes difficult to achieve in live-action through AI generation

Thus, this work was realized by combining human planning and design capabilities with AI's generation power. This production process, where humans design the intent and AI embodies it, presents a new approach to video production that differs from traditional filming-based methods.

Background to Production

This project began when goateatspoem. directly offered Ryusuke Fujiwara the opportunity to produce a music video. As Fujiwara's business operates under the philosophy of "progress and harmony between humanity and AI," this work was undertaken as an all-AI production to embody that philosophy.

Future Outlook

⚪︎ AI Utilization to Expand Possibilities

HYPEUP regards AI as a "tool to augment human capabilities." By addressing copyright issues surrounding AI, we will proactively demonstrate the possibilities of AI.

In addition to AI utilization technology in video production, we will leverage our strength in consistently handling promotion, marketing, and creative work, and are considering promotional campaigns using all-AI video works.

⚪︎ Technology Transfer to Next-Generation Creators

We believe that the technology to fully control AI video generation has the potential to bring significant changes to the production schemes of the video production industry. Moving forward, we will explore initiatives to transfer this technology and know-how.

Representative's Comment

This all-AI video production was also an experiment to see how much of the significant cost associated with filming in the video production process could be replaced by AI. I felt that trial and error was crucial in figuring out how to control AI generation to express human ideas and intentions. This was exactly the same kind of endeavor as introducing new filming equipment or the latest CG technology, and it was a very exciting job.

I am convinced that all-AI video production greatly expands the possibilities for creators who do not have large filming crews. Going forward, I would like to pass on these technologies to the next generation of creators.

Ryusuke Fujiwara (Representative Director, HYPEUP)

With a career as a film and commercial director, he is well-versed in planning, directing, and producing video content. As a creative director, he has handled numerous branding and promotion projects for major retail groups and automobile manufacturers. In recent years, he has also been involved in video production utilizing AI.

Music Video Information

"Utsutsu no Carnival"

URL：https://youtu.be/jc2RtG8BYJs

Release Date: March 28, 2026 (Saturday)

Credits

Title: Utsutsu no Carnival

Artist: goateatspoem.

Members: Shinichi Nakajima (gt.&vo.) / Taiyo Amakawa (dr.) / Akira Kumazawa (bass)

Label: tuba disk

Video Director: Ryusuke Fujiwara

Company Overview

Company Name: HYPEUP Co., Ltd.

Head Office Location: Urban Net Midosuji Building 7F, 4-2-13 Awajimachi, Chuo-ku, Osaka-shi, Osaka 541-0047

Representative Director: Ryusuke Fujiwara

Established: November 1, 2022

URL：https://hypeup.site/

▼ Contact Information

Mail：[email protected]