New Technology* Adopted to Transform Unpleasant Odors into a 'Clean Scent' in Summer: murphy 'Perfumed Deodorant Cream' to be Released on May 22

Endeavour Co., Ltd. (Headquarters: Chuo-ku, Osaka), a consolidated subsidiary of I-ne Co., Ltd. (Headquarters: Chuo-ku, Osaka), will launch 'Perfumed Deodorant Cream,' an antiperspirant item, from its men's total care brand 'murphy.'

Product Name: murphy Perfumed Deodorant Cream

Price: 30g Price: 3,980 yen (tax included)

Release Date / Distribution: ・Pre-orders start on Rakuten on Tuesday, May 12, 2026 ・Sequentially from Friday, May 22, 2026, on Rakuten, Amazon, Qoo10

* By fragrance using TRANSORDER™ technology that captures odors and converts them into a pleasant scent.

Development Background In today's men's beauty market, cleanliness has evolved from a matter of manners to a form of self-expression. Therefore, murphy focused on the idea of 'making unpleasant odors an ally.' It proposes a new experience where the unpleasant odors of summer are harmonized into a clean scent reminiscent of soap or freshly laundered sheets, transforming sweating from 'anxiety' to 'confidence.'

Product Features [1] <Two active ingredients> thoroughly care for the source of odor ・Antiperspirant active ingredient 'Zinc paraphenolsulfonate': Firmly blocks sweat and keeps skin smooth and dry. ・Antiseptic active ingredient 'Isopropylmethylphenol': Kills and decomposes bacteria that cause odor and armpit odor.

[2] Uses <fragrance that transforms unpleasant odors into a pleasant scent> Instead of masking and deceiving unpleasant odors, it adopts a fragrance using TRANSORDER™ technology that captures odors and converts them into a pleasant scent. The 'Classy Musk scent,' reminiscent of soap and freshly laundered sheets, gently and softly spreads.

[3] <Sweat-proof formula> that is strong against sweat and stays firmly on the skin to exert its effect The smooth cream adheres tightly to the skin, providing a comfortable feeling of use. It has high water repellency, keeping the skin smooth even when sweating heavily.

[4] Contains <carefully selected plant-derived ingredients>, providing a moist and smooth feel In addition to Japanese and Oriental herbal ingredients such as Peony extract*1 and Sanguisorba officinalis extract*1, it also contains Green tea extract*2, Catechin*1, Hatomugi extract*3, and other carefully selected plant-derived ingredients. It aims for a moist and smooth feel while suppressing sweat and odor. *1 Moisturizing ingredient *2 Camellia sinensis leaf extract (1) (moisturizing ingredient) *3 Coix lacryma-jobi ma-yuen seed extract (moisturizing ingredient)

[5] 5-free design This formulation is designed with a focus on skin comfort, without using parabens, mineral oil, synthetic colorants, UV absorbers, or sulfates*4. *4 Sulfate-based surfactants

Product Overview ■ murphy Perfumed Deodorant Cream Content: 30g Price: 3,980 yen (tax included)

How to use: Apply to areas prone to sweating, such as armpits and feet, or areas where odor is a concern.

Category Name: Antiperspirant for armpit odor

murphy Official Instagram: https://www.instagram.com/murphy.jp_official/