Fashion Curating Studio ISHIKAWAYA (Headquarters: Shibuya, Tokyo; CEO/Creative Director: Yuta Ishikawa) announced that its proprietary next-generation cooling wear, 'AIR SYNC,' has received the Platinum Award at the A' Design Award & Competition 2025-2026 in the Safety Clothing and Personal Protective Equipment category. This award is granted to only the top 0.6% of entries, recognizing excellence in design, technology, and creativity. The award ceremony will take place on July 16, 2026, in Como, Italy. Developed as a 'LIFE SHELL' to address the global heatstroke crisis, AIR SYNC overcomes the limitations of traditional fan-equipped clothing, such as bulky silhouettes and poor battery life. Its patented 'VENTURI CORE' technology utilizes the Venturi effect to accelerate airflow toward key cooling points like the carotid artery and underarms, achieving a temperature reduction of up to 9°C within 120 seconds. The garment uses Toray's high-performance waterproof/breathable material 'Dermizax™' to ensure durability and a professional aesthetic. In June 2026, the company will establish 'AIR SYNC Inc.' to accelerate global expansion through an IP licensing model.
FACT BOX
- Source: PR TIMES
- Category: Product Award / Business Expansion
- Organizations: ISHIKAWAYA / Toray Industries / AIR SYNC (new company)