JTB began broadcasting a new TV commercial on Friday, May 22, featuring the Nohara family from the hit anime 'Crayon Shin-chan' as part of its ongoing 'Tobidase! Natsutabi' (Let's Go! Summer Travel) campaign.

The commercial features original animation that aligns JTB's core value of 'enjoying safe travels and fostering family memories' with the beloved world of Crayon Shin-chan. The theme song is the classic track 'Ii Jikan' (Good Times) by EVISBEATS, warmly depicting the family's happy moments on their journey.

Campaign Highlights: - Max 35,000 Points: Includes 30,000 pts for new members, 3,000 pts for family travel with children, and 2,000 pts for departures between July and September. - Passport Fee Support: JTB provides up to full point reimbursement for passport costs to eligible overseas travel bookers. All ages are eligible for July-August departures. - SNS Campaign: A special giveaway on the JTB official X account features accommodation plans with viewing seats for the Omagari Fireworks in Akita, the setting for the new movie releasing July 31.

The commercial will air until June 11, 2026, in Tokyo, Nagoya, and Osaka.

FACT BOX

  • Source: PR TIMES
  • Category: キャンペーン
  • Organizations: ADK