New Business Model "BEAUTY PRO SHOP" Where Salon-Exclusive Products Can Be Purchased Without Treatment Opens Alongside KAINO Smart Salon® at Aeon Mall Sakai Kitahanada on April 24th

KAINO international Co., Ltd. (Headquarters: Sakai City, Osaka; Representative Director: Hiroyuki Takeuchi; hereinafter "KAINO") grand opened its new business model store, "KAINO Aeon Mall Sakai Kitahanada Smart Salon®," on the 4th floor of Aeon Mall Sakai Kitahanada on Friday, April 24, 2026. This store features a retail booth, "BEAUTY PRO SHOP," where salon-exclusive products can be purchased on the spot.

We offer a new purchasing experience where salon-exclusive hair care and styling products, which were previously difficult to obtain without a beauty salon treatment, can now be purchased with professional counseling, even without utilizing our services.

Service Reservation URL: https://beauty.hotpepper.jp/slnH000806655/

### What is BEAUTY PRO SHOP? | A New Retail Space Where You Can "Buy Without Treatment"

Salon-exclusive products are professional hair care products originally developed to be used by hairdressers. They are difficult to obtain at general retail stores or mass merchandisers, and in many cases, a beauty salon reservation and treatment were required for purchase.

"BEAUTY PRO SHOP" is designed as a new business model that removes these distribution restrictions, allowing anyone to easily purchase salon-exclusive products at the salon's storefront.

Three Features of BEAUTY PRO SHOP - ① Purchase possible without using services Even those who have never used a hair salon can easily shop for products only. We offer a new purchasing experience where you can stop by on your way home from work or while shopping. - ② Counseling and product suggestions by beauty professionals Stylists who regularly use salon-exclusive products in their treatments are always stationed at the store. After listening to customers' hair type, concerns, and desired styles, they will suggest the optimal product from the lineup. - ③ Salon-exclusive products from multiple manufacturers in one place We offer a cross-brand selection, mainly of hair care and styling products. Customers can now compare and choose from a range of products that were previously difficult to evaluate without visiting multiple salons, all in one retail space.

### Operated as a Milbon-certified "Smart Salon®" Business Model

The treatment space has acquired the "Smart Salon®" standard, a next-generation salon standard certified by Milbon Co., Ltd., a leading company in the hair care industry. We utilize digital tools and salon-exclusive techniques to propose optimal menus for each customer.

Based on KAINO's know-how cultivated through the operation of approximately 60 stores (Osaka, Fukuoka, Okayama, Ishikawa, Hyogo, Kagoshima, Tokyo) offering services such as cuts, colors, perms, and treatments, experienced stylists provide one-on-one service.

### Grand Opening Commemoration | Guide to 3 Major Benefits

- Benefit ① OPEN Commemorative Coupon | Up to 50% OFF (HPB exclusive, 18 types in total) We have prepared 18 types of commemorative coupons that allow you to experience cuts, colors, perms, treatments, etc., at up to 50% OFF, exclusively for reservations made via HOT PEPPER Beauty. These can be used multiple times during the period. Service Reservation URL: https://beauty.hotpepper.jp/slnH000806655/ - Benefit ② One Gacha Play for Customers Who Purchase at BEAUTY PRO SHOP (Any amount, no treatment required) All customers who make a purchase at BEAUTY PRO SHOP can play a gacha game to win sachets (samples) once. Participation is possible even if you do not use our services and only purchase products. - Benefit ③ Original Brush Present for KAINO Reservation + LINE Link Completion Customers who complete their KAINO reservation and link their account with KAINO's official LINE will receive an original KAINO brush. This is a limited quantity offer and will end once supplies run out.

### KAINO's Valued Principles

KAINO is a beauty salon chain that exclusively hires new graduate hairdressers and trains stylists through its unique training program. Under the corporate philosophy of "To Be Happy," we have pursued the happiness of everyone involved, including customers, staff, and business partners.

BEAUTY PRO SHOP is a new challenge to deliver "reliable products selected by beauty professionals" to not only customers who visit for treatments but also to everyone in the local community. We aim to establish a new standard for purchasing experiences in the salon industry, with plans to expand to other stores in the future.

### Store Overview

Store Name KAINO Aeon Mall Sakai Kitahanada Smart Salon®

Location Aeon Mall Sakai Kitahanada 4F, 4-1-12 Higashi Asakayama-cho, Kita-ku, Sakai City, Osaka

Opening Date Friday, April 24, 2026

Business Hours Weekdays/Saturdays: 10:00 AM - 8:00 PM