KohMori Inc. (Headquarters: Shinagawa, Tokyo; Representative: Seiya Koda; hereinafter 'KohMori'), which focuses on creating new revenue bases for small-to-medium-sized sports clubs, and the X-League American football team Shinagawa CC Bullseyes (Location: Shinagawa and Minato Wards, Tokyo; hereinafter 'Bullseyes') have renewed their 'Growth Driven Partnership' for a second consecutive term. This partnership aims to accelerate the Bullseyes' efforts to strengthen their organizational foundation and achieve an X1 League championship.
Through their collaboration, both parties aim to establish a role model that achieves economic self-sufficiency and sustainable improvement in competitive environments for small-to-medium sports clubs, contributing to the development of Japan's sports world.
Background and 'Growth Driven Partnership' As a community-based club, Bullseyes strives to deliver the appeal of American football to many residents and fans under the slogan, 'Hero of Greater Shinagawa.' To win the X1 League, the club requires strong organizational power across its entire management, including audience mobilization and supporter acquisition, in addition to competitive results. However, as many players continue to work as professionals while competing, strengthening a stable management system and revenue base was an urgent issue.
Following the joining of KohMori Representative Seiya Koda as a player in the 2025 season, the visions of both sides resonated, leading to the commencement of full-scale partnership discussions.
The 'Growth Driven Partnership,' now in its second year, is a comprehensive model that goes beyond simple sponsorship, providing multi-faceted support in building business strategies, revenue models, and social connections. KohMori, characterized by practical support from active athletes and specialized consultants, also has a track record of supporting university and adult clubs.
In this partnership, KohMori will assist Bullseyes in building revenue models and cultivating supporters, aiming to realize the 'Hero of Greater Shinagawa' concept while building relationships with the community, businesses, and fans.
Comment from KohMori Representative Seiya Koda: 'I am honored to walk alongside Bullseyes' challenge again this year, both as a player and as KohMori. KohMori's vision is a world where athletes can continue to challenge themselves, and we are working to build mechanisms that support the economic self-sufficiency of sports clubs. The 'Hero of Greater Shinagawa' concept aligns deeply with the sustainable growth of community-rooted clubs that KohMori aspires to. Through this partnership, we will contribute to Bullseyes' sustainable growth by strengthening relationships with communities and businesses, alongside building sponsorships and revenue models.'
Comment from Shinagawa CC Bullseyes Co-Representative Hiroshi Hasegawa: 'I am truly happy that we can continue the Growth Driven Partnership with KohMori. In 2026, with a new league structure, we are focusing on team enhancement, community collaboration, creating a team that fans can enjoy, and improving business sustainability. This year, we will accelerate our initiatives through this partnership, strive to achieve greater economic self-sufficiency and sustainable improvement in our competitive environment, and ultimately aim to become a role model for other clubs.'
FACT BOX
- Source: PR TIMES
- Category: Partnership
- Products / services: Growth Driven Partnership