Kotonaru Starts Free PR Article Creation to Attract More Job Applications

Full online long-term internship search site "Kotonaru" (Kotonaru Inc., Headquarters: Tokyo) has launched a free PR article creation and publication service for companies posting job openings, aiming to increase the number of applications for internship recruitment and improve the quality of hires.

This service creates articles based on interviews with companies, detailing business features, specific activities of interns, and growth opportunities. By providing content that deepens students' understanding of companies, it supports an increase in applications and improvement in the quality of hires.

Companies that have actually published articles have seen results such as an increase in applications after publication.

Solving the "Can't Be Found" Challenge Faced by Recruiters

In recent years, while the demand for long-term internships has expanded, companies have voiced challenges such as "applications do not grow easily even if job openings are posted" and "it is difficult to convey the appeal of our company to students."

Especially for online internships, where work content and company culture are often less visible, a lack of information often becomes a bottleneck in students' decision-making process for applying.

To address these challenges, Kotonaru launched this service, believing that providing content that conveys "the reality of the company" in addition to job information can improve both the quality and quantity of applications.

Service Features

1. Visualize company appeal through interviews

Based on interviews with company representatives, business content, intern roles, and growth environment are concretely articulated into articles. Content that is easy for students to understand is produced.

2. Disseminate actual internship utilization and success stories

Actual work content of interns and their roles in teams are introduced as real case studies. This contributes to alleviating pre-application anxieties and preventing mismatches.

3. Strengthen application funnel by utilizing Note

Articles are published through the official Note account and linked with Kotonaru's job search pages. This strengthens the funnel from awareness to application.

3 Common Success Factors for Online Internships

Interviews with two companies revealed the following common success factors:

Hiring self-motivated online interns Creating an environment where online interns can think autonomously and see tasks through to completion Companies themselves having a challenging spirit and strong commitment to their business

Case Studies (Excerpt)

[Case 1] sci-bone Inc.

Acquired highly specialized talent in the sports tech domain. Achieved appropriate matching even for niche requirements, realizing growth for both the company and students.

Note PR article (short version): Here Note PR article (long version): Here

[Case 2] Griteen Inc.

Operates online programming classes. After the article was published, applications for additional recruitment increased, promoting business expansion with multiple interns.

Note PR article (short version): Here Note PR article (long version): Here

About Kotonaru

"Kotonaru" is a fully online long-term internship search service that connects self-motivated students who actively engage in work with companies.

The number of registered students has exceeded 7,500, and over 1,000 internship placements have been made to date.

Consult for Free Now

Kotonaru offers free support from job page creation and publication to PR article production and dissemination.

The cost is only 7,500 yen per person per month after a hiring decision. This realizes low-cost and efficient internship recruitment.

Companies wishing to further increase applications for internship recruitment are encouraged to inquire.

→ Free consultation here (Contact within 2 business days)

Company Overview

Kotonaru Inc.

https://kotonaru.co.jp

Press Release List

https://prtimes.jp/main/html/searchrlp/company_id/102732