LEAN BODY Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Yoshitaka Nakayama), provider of Japan's leading online fitness service 'LEAN BODY,' is pleased to announce that it serves as the official agent in Japan for Billy Blanks, widely known as 'Captain Billy.' The company will handle all media appearances, interviews, and content production. Along with this announcement, LEAN BODY is revealing the full scope of its six-year partnership since 2020.

### For Media and Corporate Entities LEAN BODY serves as the contact point for Billy Blanks' media presence and content creation in Japan. We handle the following inquiries: - Appearances and interviews for TV, radio, magazines, and web media. - Planning, filming, and production of fitness content for the Japanese market. - Scheduling for visits to Japan. - Event production and management. - Co-production of corporate tie-ups and collaboration content. - Licensing for past footage, including the original 'Billy's Boot Camp.'

Billy Blanks is currently based in Los Angeles. LEAN BODY provides one-stop coordination, including travel and schedule adjustments. *Note: Communities and lessons for certified instructors operated by Mr. Blanks individually are excluded from this agency's scope.

### Partnership Background Following the massive success of 'Billy's Boot Camp' in 2005, Billy Blanks teamed up with LEAN BODY in 2020 to produce and exclusively distribute the 'Reiwa Edition Billy's Boot Camp.' This sparked a full-scale partnership where LEAN BODY has consistently managed everything from content planning to media relations.

### 6-Year Achievements with Billy Blanks - **April 2020:** Launched 'Reiwa Edition' exclusively. Surpassed 20,000 members in two months. Business growth reached 900% YoY. - **June 2020:** Selected for Nikkei MJ's '2020 First Half Hit Product Rankings' and released a DVD. - **2020-2022:** Featured in over 30 TV programs and 15 magazines/newspapers (e.g., King's Brunch, Miyaneya, WBS). - **July 2022:** Opened 'Billy's Studio,' expanding series to include beginner-friendly and boxing workouts. - **July 2023:** Produced Billy's Japan visit (Collaboration event at Shinsaibashi PARCO x Daimaru Shinsaibashi). - **Current:** 112 videos across 15 series produced. Total views exceeded 20 million across LEAN BODY and YouTube.

### Content Production and Proposals LEAN BODY has a proven track record in DVD sales, YouTube distribution, corporate wellness programs, and real-world event production. We welcome inquiries from companies and media interested in collaboration projects featuring Captain Billy.

FACT BOX

  • Source: PR TIMES
  • Category: Partnership
  • Products / services: LEAN BODY