Re.ala Wedding Introduces New Pre-Wedding Service Re-enacting Couple's Stories

Re.ala Wedding, a wedding and pre-wedding photography brand operated by Liberoa (based in Toshima-ku, Tokyo), has announced the launch of a new video production service. This initiative proposes a new form of pre-wedding 'experience' for an era where the nature of weddings is diversifying, by reconstructing a couple's meeting and journey together as a music video.

As the choice to hold a traditional wedding ceremony or not becomes increasingly diverse, the needs for pre-wedding services are shifting from mere 'wedding preparation' to 'experiences that capture the couple's narrative.' Re.ala Wedding proposes an approach that captures the couple's life story in the form of a music video, rather than just photos or slideshows.

The initiative was inspired by a viral social media reel that captured guests' reactions during an opening movie at a wedding reception. Recorded over approximately 230,000 views, 1,379 saves, and 124 shares within one and a half months of publication (as of May 2026), it generated numerous inquiries from couples wanting similar emotional storytelling.

Unlike standard wedding videos, Re.ala Wedding's production focuses on reconstructing a couple's journey from their first meeting to the present day into a cohesive cinematic piece. Key service features include:

1. Story-based Script Design: Designing original scripts with dramatic structures based on interviews. 2. Story-optimized Location Selection: Scouting and proposing locations that match the couple's journey and narrative world-view. 3. Starring the Couple: Focusing on the couple's authentic expressions and natural atmosphere rather than professional actors. 4. Integrated Design with Pre-wedding Photography: Unifying the world-view of both photography and video production.

Ryota Oba, the brand manager for Re.ala Wedding, stated, 'This initiative expands our philosophy of story-centric video production into the realm of music and cinematic narrative, creating a work that allows the couple to present their unique story.'