LIFEARTH Inc. (Location: Saitama City, Saitama Prefecture; Representative Director: Arata Domon) will grand open 'Qualifit Omiya', a motor function improvement fitness gym with the concept of 'a new fitness experience that sharpens motor senses', as its first store in the Kanto area on June 25, 2026.

Also, from June 11, 2026, they will start a pre-opening and hold free trial sessions.

Qualifit is a motor function improvement gym that focuses on enhancing 'the ability to move the body as desired', unlike conventional gyms that aim only at muscular strength and hypertrophy.

In recent years, against the background of extending healthy life expectancy due to aging, deterioration of physical function due to lack of exercise, and growing needs for injury prevention in sports, interest is increasing not only in 'training muscles' but also in 'using the body correctly'.

Qualifit responds to these social needs and provides a new training environment that can be widely used from children to seniors, from general health building to top athletes.

A new concept: 'Move the body as you wish' instead of 'train'

The 'Qualiforce®' introduced at Qualifit is a motor function improvement machine developed by Newmass Inc. Unlike general strength training, it approaches the linkage between nerves and muscles, not just muscles, supporting:

- Ease of body movement - Posture improvement - Balance ability improvement - Efficiency of force exertion - Body operability improvement - Injury prevention

Also, scientific verification is being advanced in collaboration with the Nakazawa Laboratory at the University of Tokyo, attracting attention not only from sports but also from health fields.

'I work hard but don't get results' 'My body doesn't move as I want' 'I get tired more easily than before'

Behind such worries, not only 'lack of muscle strength' but also 'how to use the body' may be influencing.

Qualifit brings out the body's natural movements and supports 'building a body that can move'.

'Nervous system training' attracting top athletes active worldwide, including professional baseball and MLB

Qualiforce® is being introduced in competitive sports fields as well.

Munenori Kawasaki, who played in MLB and professional baseball, serves as official ambassador, and Miyu Yamamoto, world champion in women's wrestling and MMA fighter, also uses it.

Regardless of competition level, many athletes incorporate it for:

- Body operability improvement - Movement improvement - Injury prevention - Conditioning - Performance improvement

In recent sports science, not only strength and endurance but also 'the ability to move the body efficiently' is attracting attention as an important factor affecting competitive ability, and interest in training that approaches the nervous system is increasing.

Miyu Yamamoto visit event

As a special event during the pre-opening period, we will hold a special event inviting Miyu Yamamoto, world champion in women's wrestling and MMA fighter.

On the day, you will have the opportunity to touch on the body building that top athletes engage in.

Date: June 14, 2026 (Sunday) Time: 13:00-15:00 Venue: Qualifit Omiya Capacity: First 30 people only

(Application via official LINE)

https://lin.ee/wCj4dTC

OPEN commemorative campaign ongoing

Qualifit Omiya is holding a limited-time special campaign to commemorate the opening.

For those who join from June 11 (first day of pre-opening) to June 30, we offer:

- Free enrollment fee - 20% OFF monthly fee permanently

This is a limited-time campaign for those who want to start a new body building at a great deal.

Pre-opening free trial session

During the pre-opening period, we will hold free trial sessions to experience Qualiforce®.

[Free trial session overview]

Start date: From June 11, 2026 Experience time: Approx. 45-60 minutes

[Application method] Via official LINE

https://lin.ee/wCj4dTC

Store overview

Store name: Qualifit Omiya

Pre-opening: June 11, 2026

Grand opening: June 25, 2026

Location: 4F-A, Visionary III, 1-54-3 Nakacho, Omiya-ku, Saitama City, Saitama Prefecture

Access: 3 min walk from JR Omiya Station East Exit

Business hours: 7:00-22:30

Staff presence hours: 10:00-20:00

Regular holiday: Wednesday

Operating company: LIFEARTH Inc.

Price

Enrollment fee (tax incl.): 5,500 yen (free until end of July) Monthly fee (tax incl.): 7,700 yen~

FACT BOX

  • Source: PR TIMES
  • Category: New Product
  • Products / services: Qualiforce®