LIFULL and CAMPFIRE Partner to Support Municipal Community Development

LIFULL Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President: Yuji Ito; TSE Prime: 2120; hereinafter 'LIFULL') and CAMPFIRE, Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Makoto Nakajima; hereinafter 'CAMPFIRE') will launch a special website around May 2026, centered on municipal community development.

Background: New Options for Community Development Funding In rural areas, challenges such as entrepreneurship, utilization of vacant houses, and activities of the Community Revitalization Corps are emerging. Crowdfunding is gaining attention as a means of funding these projects, expected to become a diverse financial source alongside public subsidies. By combining LIFULL's network of over 770 municipalities and CAMPFIRE's crowdfunding expertise, the two companies aim to provide a new option for those who have not previously had access to crowdfunding.

Overview: Crowdfunding Site for Municipal Challenges The site, scheduled for May 2026, will aggregate projects by municipality, allowing users to see what challenges are being tackled in each area. It will function as a 'city promotion' platform.

Roles: LIFULL will leverage its relationships with municipalities to discover and create projects. CAMPFIRE will provide the crowdfunding platform and support for fundraising and fan building, including integration with their 'HIOKOSHI' service for the Community Revitalization Corps.

Municipal Involvement: The site serves as a place to share 'regional issues and aspirations.' Municipalities do not need to conduct individual project reviews or bear financial burdens; they act as 'cheerleaders' to support the challengers.