LIFULL HOME'S Announces 'Essential Conditions for Housing Search Ranking 2026' for Rentals! 60-point Surge from Previous Survey] Due to Declining Birthrate and Aging Population, 'No Guarantor Required' Becomes an Absolute Condition for Housing Search

LIFULL, with its corporate message "Making every LIFE FULL," is a social enterprise that aims to solve individual and societal challenges through its businesses, from issues faced by individuals to broader societal problems.

This press release announces the 'Essential Conditions for Housing Search Ranking 2026' for rental properties by LIFULL HOME'S. The survey highlights a significant shift in tenant preferences, with 'no guarantor required' emerging as the top absolute condition, experiencing a remarkable 60-point increase compared to the previous year's survey. This surge is directly attributed to the ongoing demographic changes in Japan, specifically the declining birthrate and aging population, which make it increasingly difficult for many individuals to secure a guarantor for rental agreements. The findings underscore a critical need for the real estate industry to adapt to these evolving societal dynamics, emphasizing the importance of offering more guarantor-free options and exploring alternative solutions to facilitate housing access for a broader range of tenants, including the elderly and single individuals.