LIFULL Receives "Top Team" Award at Amplitude's "2026 AI Impact Awards"

LIFULL Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo, President and Representative Director: Yuji Ito, TSE Prime: 2120), which works to solve social issues through its business, has been selected as "Top Team," ranking first in the team category, at the "2026 AI Impact Awards" hosted by Amplitude, a global provider of product analytics platforms.

This award recognizes outstanding initiatives among AI utilization cases that have actually generated business value, and this is the first time it has been held.

About Amplitude AI Impact Awards (https://amplitude.com/2026-ai-impact-awards)

With the theme "The best workflows win," this award recognizes excellent use cases from around the world that have solved real business challenges using AI, delivering quantitative results and impact.

The awards include "INDIVIDUAL AWARD" and "TEAM AWARD," and LIFULL was selected as "Top Team" in the team award category.

https://amplitude.com/blog/ai-impact-awards-2026-winners

LIFULL's Initiatives

Dramatically shortening effect verification from "1-2 days" to "30 minutes" by building an AI workflow

Challenge:

In verifying the effects of growth measures for the real estate and housing information service "LIFULL HOME'S," the process of selecting metrics, creating charts, and analyzing/considering results was dependent on the skills of specific individuals (siloed), creating a bottleneck that slowed down verification speed. Previously, this entire process took 1 to 2 days of work.

Solution:

We built a unique AI workflow by integrating AWS's AI agent-based development tool "Kiro" with Amplitude's MCP (Model Context Protocol). By simply inputting the specifications of a measure, the AI automatically creates a dedicated dashboard, extracts analysis results, and even creates the next measure proposal (GitHub Issue).

Results:

We succeeded in significantly reducing the time required for effect verification from 1-2 days to "30 minutes." Furthermore, by accumulating the learnings from past measures within the system, the accuracy of proposals has improved, and the siloing has been completely eliminated.

"Democratization of Data Analysis" and "Automation of Monitoring" through Global Agent Utilization

Challenge:

When regularly monitoring the performance of "LIFULL HOME'S," there were many charts to check, which took time to discover problems. It was also a challenge that members unfamiliar with operating analysis tools, such as engineers and designers, faced a high burden when investigating the impact on the product.

Solution:

We utilized Amplitude's "Global Agent" to build a system that automatically notifies Slack with reports on performance changes compared to the previous year and the previous week.

Results:

Performance checks and additional investigations, which previously took 1 hour and 40 minutes per week, were reduced to "25 minutes." Additionally, members without analytical skills can now conduct their own investigations, improving the data utilization capabilities of the entire organization.

As a technology company, LIFULL has been promoting the adoption of cutting-edge technologies.

We will continue to actively utilize AI to improve the value for both users and clients.

Comment from Kotaro Inoue, Product Manager, Cross-Product Unit, LIFULL

We are deeply honored to receive the prestigious "Top Team" award on this occasion.

At LIFULL, we are currently actively utilizing AI in all stages of product development. In particular, by integrating Amplitude's AI technology into our workflows, the analysis process, which previously took 1-2 days, has been dramatically shortened to 30 minutes.

AI is no longer just a means of efficiency; it is a powerful partner supporting our development. This overwhelming sense of speed has elevated the product development capabilities of our entire organization and created a foundation for further enhancing the value we provide to our users and clients.

Moving forward, with the aspiration to "make every LIFE FULL," we will continue to strive to create better service experiences by maximizing the use of AI.

About LIFULL Co., Ltd. (https://lifull.com/)

With the corporate message "Make Every LIFE FULL," LIFULL aims to solve social issues that hinder peace of mind and joy, from individual challenges to broader societal issues, through its business as a social enterprise. Currently, the group operates businesses such as the real estate and housing information service "LIFULL HOME'S," "LIFULL Care" that supports the lives of seniors, and the investment real estate and income property information site "Kenbiya."