Highly Popular Korean Character "mellowbean" Starts Selling Goods at 8 WEGO Stores Nationwide

Press Release Information Title: Highly Popular Korean Character "mellowbean" Starts Selling Goods at 8 WEGO Stores Nationwide

LINDA Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Linda Igarashi) has started selling goods of the popular Korean character "mellowbean" at 8 WEGO stores nationwide from Friday, May 29, 2026.

"mellowbean" is a Korean character characterized by its simple yet emotionally resonant worldview and pop color scheme. In Korea, it has attracted attention through pop-up stores and social media, expanding support mainly among Generation Z.

Items sold at WEGO include mascot charms and miscellaneous goods that have been sold out in Korea. With the theme of "a favorite character you want to carry around," the lineup is designed to blend naturally into daily life.

Additionally, an art panel exhibition of "mellowbean" is being held at WEGO Harajuku 1.3.5... store, offering a spatial experience to enjoy the character's world more deeply.

Sales Information 【Sales Start Date】From Friday, May 29, 2026 【Sales Stores】WEGO Harajuku 1.3.5... store, WEGO SHIBUYA109 store, WEGO Kitasenju Lumine store, WEGO Sendai PARCO store, WEGO Umeda HEP FIVE store, WEGO Nagoya PARCO store, WEGO Fukuoka PARCO store, WEGO Amu Plaza Kumamoto store

In the future, "mellowbean" plans to gradually expand its presence in Japan. As a character that complements fashion and lifestyle, it will continue to disseminate new culture.

◆What is mellowbean? mellowbean is a Korean character themed around "emotions." The friends who lived on the planet "Koro," where they cultivated "seeds" of emotion, suddenly lost their emotions due to a spreading virus, and the star was enveloped in darkness. Amidst this, four heroes embodying the emotions of "happiness, joy, passion, and empathy" were born as the "mellowbean crew." They journey to Earth to save the planet and begin activities as influencers through Instagram and TikTok. While sharing stories and messages about society and the environment, they cultivate empathy and love as "new emotional seeds." They are a new generation of digital heroes who shine in everyday life, moving between virtual and real worlds.

◆mellowbean Related URLs Japan Official Website: https://mellowbean.jp/ Japan Official Instagram: https://www.instagram.com/mellowbean_jp/ Korea Official Website: https://mellowbean.co.kr/ Korea Official Instagram: https://www.instagram.com/mellowbean_official/

◆Copyright Rights LINDA Inc. has acquired the licensing rights for mellowbean in Japan from the Korean rights holder mellowbean Inc., and operates and develops the brand.

◆About LINDA Inc. LINDA Inc. is a character production and creative company led by Linda Igarashi. It has successfully led the Japanese expansion of numerous characters and realized many collaborations and licensing businesses. Centered on "KAWAII," it not only handles the Japanese expansion of global IPs and development of original characters but also converts a wide range of creative content into new culture and value, continuously challenging itself in merchandising and licensing.

◆For Companies Considering BtoB and Collaborations Companies interested in handling this licensed product, tie-ups, or collaborations are welcome to contact the following desk. Individual proposals and preparation of product materials are also possible.

◆Inquiries about mellowbean License LINDA Inc. Email: [email protected]