LivCo Representative Shoichiro Sasa Appointed as Director of the General Incorporated Association for Foreign Employment Council

LivCo Co., Ltd. (Location: Shinjuku-ku, Tokyo, Representative Director: Shoichiro Sasa), which operates a foreign human resources introduction business, is pleased to announce that our Representative Director and CEO, Shoichiro Sasa, was appointed as a director of the General Incorporated Association for Foreign Employment Council (Location: Minato-ku, Tokyo, Representative Director: Eiji Hara, hereinafter referred to as "the Council") in June 2026.

Background of Appointment as Director

The General Incorporated Association for Foreign Employment Council is an industry organization established in April 2016 with the late Taichi Sakaiya as its first chairman, with the aim of creating an environment where foreign human resources can fully thrive in Japanese business society. It operates with three core roles: policy recommendations to the government, improving the acceptance environment for companies, and fostering foreign human resources, aiming to realize a "multicultural symbiotic society" where Japanese and foreigners mutually need and respect each other, along with approximately 160 member companies.

Our company has been developing a business that supports the entire process of foreigners "living and working" in Japan, from introducing human resources with Specified Skills status, to providing settlement support as a registered support organization, real estate and life support for foreigners, and even human resource development (Japanese language education) in Indonesia. Our on-site knowledge and the international background of our representative, Sasa, including his entrepreneurial experience in Myanmar, were recognized, leading to this appointment as director.

Through this appointment, Sasa will contribute his practical knowledge gained from the front lines of human resources introduction and settlement support to the activities of the industry organization, participate in discussions regarding system design and the improvement of the acceptance environment, and contribute to the creation of a society where foreign human resources can thrive.

Comment from Representative Director and CEO Shoichiro Sasa

I am deeply honored and feel a great sense of responsibility to be appointed as a director of the Foreign Employment Council. Personally, I started a business in Myanmar during my university years and, while engaging with the careers of local youth, I experienced firsthand the difficulties and possibilities of "working and living across borders." At LivCo, we continue our business with the goal of not just "hiring and finishing," but ensuring that foreign human resources can live with peace of mind and thrive for a long time in Japan.

The acceptance of foreign human resources is no longer something that can be accomplished by the efforts of a single company. I believe that a true "multicultural symbiotic society" can only be realized through the collaboration of systems, companies, and local communities. As a member of the Council, I will strive to contribute the knowledge cultivated on the ground to the entire industry and work towards creating a better environment for both foreign human resources working in Japan and the Japanese companies that accept them.

※Biography

Graduated from the Faculty of Law, Chuo University. Greatly impressed by the warm-hearted people of the Philippines, his first overseas visit during his first year of university, he became interested in the potential of developing countries. In his third year of university, he was selected as a scholarship student for the "Tobitate! Study Abroad JAPAN" program by the Ministry of Education, Culture, Sports, Science and Technology, and was stationed in Myanmar as the local representative for the NPO "e-Education." While expanding educational video initiatives, he co-founded Live the Dream Co., Ltd., a Myanmar version of Rikunabi, as a student entrepreneur, growing it to a user base of 1 million. However, the business was sold due to the military coup. He then joined Recruit Co., Ltd. as a new graduate and was involved in the hotel SaaS business. Triggered by the Myanmar coup, he established ASEAN HOUSE Co., Ltd. (now LivCo), engaging in businesses such as foreign human resources introduction and foreign worker training. In 2025, he was appointed as an Entrepreneurship Promotion Ambassador by the Ministry of Education, Culture, Sports, Science and Technology. He has made numerous media appearances on TV Tokyo WBS, Toyo Keizai, and others.

About the General Incorporated Association for Foreign Employment Council

Name: General Incorporated Association for Foreign Employment Council (JAEFN)

Representative Director: Eiji Hara

Established: 2016 (First Chairman: the late Taichi Sakaiya)

Activities: Improvement of government policies and systems, improvement of acceptance environments for companies, and training of foreign human resources adaptable to Japanese business society.

URL: https://jaefn.or.jp/

About LivCo Co., Ltd.

Our company is a startup challenging the foreign worker industry with bases in Tokyo and Indonesia, with the mission of "Creating a society where foreigners can live easily." Starting with human resources introduction, we aim to be the "Recruit for Foreigners" and are an infrastructure company specializing in foreigners, launching new businesses in multiple fields such as education, real estate, and life support.

We have raised a cumulative strategic funding of 340 million yen from listed companies such as Taiyme Ogawa and Quick Co., Ltd., and have a track record of introducing over 1,200 people to over 500 companies, including Hidakaya, Matsuya, Benesse, and Skylark.

While foreign workers in Japan have increased by 260% in the past 10 years to compensate for the rapid labor shortage, 10,000 foreigners go missing from workplaces annually. On the other hand, developing countries continue to face social unrest due to poverty and conflict, with limited opportunities for self-growth. With management centered on those with experience in Southeast Asian business, we aim to maximize and optimize employment opportunities for immigrants and solve the challenges of Japan and developing countries simultaneously through an overwhelming foreign perspective and the power of IT.

Company Name: LivCo Co., Ltd. Location: YS Building, 5-10-4 Nishi-Shinjuku, Shinjuku-ku, Tokyo Representative: Representative Director & CEO Shoichiro Sasa Established: July 2021 Number of Employees: 60 Business Activities: ・Global HR Platform Business ・Life Support Business for Foreigners ・Real Estate Business for Foreigners ・Media Platform Business for Foreigners ・Human Resource Development Business in Indonesia

Official Website: https://livco.inc Contact: [email protected]

Recruitment Information

LivCo is actively recruiting members for various positions due to business expansion. We are looking for individuals who resonate with our vision and are willing to take on global challenges with us. For more details, please visit our recruitment information page.

Job Listings: https://job.persona-ats.com/ja/livco/jobs

Wantedly: https://www.wantedly.com/companies/livco

Open Positions:

・CXO Layer

・Recruiting Advisor (Field Sales)

・Career Advisor

・PdM

・Engineer

・Inside Sales

・Customer Success (Registered Support Staff)

・Digital Marketer

・Overseas New Business Development

・Recruitment HR

・Back Office Staff, etc.

*Recruiting new graduates, mid-career hires, and interns.