◆ What is Hologram ZOO? Hologram Zoo is an experiential entertainment facility that fuses physical zoos with digital hologram technology. It is one of the flagship concepts developed by AXIOM Holographics, and it is the world's only immersive hologram zoo designed not merely for 'viewing animals' but for 'encountering animals in a spatial environment.'

◆ The numbers that captivated the world. Performance data from 42 days of opening in Sydney: Sales: Approximately 55 million yen (≈ $350,000 US dollars) Visitors: Over 25,000 people Weeks of ticket sales sold out before opening: 4 weeks Number of centers operating/under development worldwide: Over 45 facilities, including Niagara Falls Number of countries deployed in: Over 15 countries + Edison Award Winner (Innovation Category) — Technology recognized globally + Featured in major global media including Times, Forbes, and BBC Times selected it as the world's best emerging entertainment technology. + In 42 days after opening in Sydney, tickets for 4 weeks were sold out, with over 25,000 visitors. + Sales during the same period recorded approximately 55 million yen (approx. $350,000 US dollars). Hologram ZOO is already operating and under development in over 45 facilities across more than 15 countries worldwide. It is not an experimental product but a scalable business model with proven profitability in the global market.

◆ Hologram ZOO — Facility configuration and technical background. Hologram ZOO is the world's only immersive hologram zoo that integrates laser optics, 3D spatial tracking technology, and a proprietary content production system (8 themes are available depending on the season, such as Halloween and Christmas, and new content is regularly updated). It does not use VR headsets, projection mapping, or screen displays. Facility configuration (standard model): Hologram Tunnel: An immersive space measuring 20m in length, 3.6m in width, and 3m in height. This is the main attraction where visitors actually 'walk through' the experience. Hologram Enclosures (2 units): Zones where individual creatures appear. Animal movements, breathing, and calls are reproduced in real-time. Hologram Skyroof: An inverted perspective zone with a transparent 'ceiling' overhead, where animals appear to roam around. This is a unique experience not found in other facilities. Hologram Photo Booth: Visitors can generate and download content with hologram creatures appearing in the same space. This design encourages spontaneous sharing on social media, leading to further visitor attraction. Furthermore, 4D effects combining wind, temperature, and scent are incorporated throughout the facility, resulting in overwhelmingly high customer satisfaction and word-of-mouth due to the immersive multi-sensory experience.

◆ Target customer base — Basis for attracting visitors. The customer base attracted by Hologram ZOO is concentrated in segments with high spending per customer and high repeat rates. (1) Audiences interested in STEM education and experiential learning. In countries and regions where it operates, it is highly supported as a facility that balances children's intellectual curiosity with emotional experiences. Encounters with 'animals not found in zoos,' such as dinosaurs, deep-sea creatures, and extinct animals, form the core motivation for this segment's visits. (2) Inbound tourists. As an experiential content with no language barrier, it has strong appeal for international visitors to Japan. *Proven through deployments in Niagara Falls (Canada/USA). (3) Corporate and group use. Demand from B2B groups can be expected, including school field trips, corporate team building, and utilization for local government events. (4) SNS generation (teens to 40s+). 'Instagrammable content' created by the hologram photo booth generates natural viral spread on social media, functioning as a zero-advertising-cost viral marketing tool.

◆ Would you like to be a Hologram ZOO deployment partner in Japan? AXIOM Holographics is currently recruiting owner-partner companies to lead the deployment of Hologram ZOO in Japan. Commercial facilities, shopping malls, theme parks, tourist destinations, cultural facilities — all places where children and families gather can be transformed into stages for this experience. AXIOM's ownership is not a franchise. The Hologram ZOO ownership model fundamentally differs from traditional franchises. There are no unnecessary royalties or excessive restrictions, allowing owners to manage the facility at their own discretion. Now is the time to make an upfront investment, as the experiential entertainment market is rapidly expanding globally, and competition in Japan is still low.

FACT BOX

  • Source: PR TIMES
  • Category: New Product
  • Organizations: AXIOM Holographics / Times / Forbes
  • Products / services: Hologram ZOO