Lond Launches New Night-Care-Focused Haircare Brand 'Organ.' with Concept of Turning Bath Time into 'Time to Care for Oneself'

Lond Co., Ltd. (Headquarters: 2F, FPG links GINZA, 2-8-19 Ginza, Chuo-ku, Tokyo; Representatives: Shintaro Saito, Makito Yoshida, Yoshinobu Ishida, Noriyuki Kai, Hiroaki Nagaoka, Mizuho Kobayashi), which operates 88 beauty salons across Japan and overseas from its Ginza base, has launched a new haircare brand under the Lond group, 'Organ. (Organ)', introducing 'Organ. Maestro Shampoo' and 'Organ. Maestro Treatment'. These products became available at all Lond group salons nationwide starting June 8, 2026.

'Organ.' is a new haircare series developed over more than two years, based on the original shampoo that the Lond group has been selling for over a decade. Focusing on hair concerns frequently reported in salon settings, it incorporates hematin and patented CMC-conk, aiming to transform evening bath time into an enjoyable moment of self-care through carefully designed fragrance and repair-focused formulation.

Transforming Evening Bath Time into 'Time to Care for Oneself'

In recent years, as interest in sleep, rest, and daily self-care grows, the concept of 'nighttime beauty routines'—dedicating the end of the day to self-nurturing—is gaining momentum in the beauty industry. According to the 'Sleep Guide for Health Promotion 2023' published by Japan's Ministry of Health, Labour and Welfare, sleep is an essential restorative activity for health, and quality sleep significantly impacts mental and physical well-being※1.

Additionally, in beauty trends, there is increasing attention on 'nightcare'—incorporating skincare and haircare into evening routines to comfortably prepare the body and mind for sleep. In haircare, products inspired by skincare concepts—choosing ingredients and functions based on hair type and concerns—are becoming popular. Consumers now seek not only cleansing and repairing hair but also enjoying the sensory experience, including fragrance and texture, as part of daily self-care.

Haircare, in particular, is an accessible beauty habit easily incorporated into daily bathing routines, allowing users to shift their mood through scent and touch. 'Organ.' was developed precisely to meet this growing demand for nighttime self-care and address common hair concerns reported in salon settings, offering a series that supports nighttime haircare through both sensory experience and repair-focused formulation.

※1 Source: Ministry of Health, Labour and Welfare, 'Sleep Guide for Health Promotion 2023'

https://www.mhlw.go.jp/content/10904750/001181265.pdf

Brand Concept: 'Beauty Resides at Night.'

The brand name 'Organ.' originates from the ancient Greek word 'Organ,' meaning organ or bodily part.

At Lond group, hair is viewed not merely as decoration but as a vital element influencing personal impression, confidence, and daily emotional well-being. While hair is not an organ sustaining life, the company believes it plays an essential role in helping individuals live authentically and positively—thus regarding it as an 'organ on the outside of the body.'

Therefore, cultivating beautiful hair requires not only external care but also dedicating time at the end of the day to nurture oneself comfortably and mindfully.

Having spent years serving clients in salon environments, Lond group has paid close attention not only to hair concerns but also to customers' daily habits and self-care routines. This led to the insight: 'Caring for the night is also caring for your hair.'

'Organ.' is Lond group's new haircare brand, inspired by the rising cultural focus on sleep and rest, and the 'night beauty' concept that values evening bath time as a moment to nurture oneself.

Five Key Formulations and Technologies

To balance salon-identified hair concerns with a sensory experience suited for nighttime self-care, 'Organ.' was developed with five key formulations and technologies in focus:

1 Patented CMC-Conk

Incorporates patented CMC-conk, which successfully achieves non-crystallization of ceramide and cholesterol. This ingredient replenishes moisture within the hair shaft and supports improved texture and shine for damaged hair. By targeting both the internal and surface structure of hair, it aims to deliver smooth, lightweight results with excellent slip.

2 Hematin

Contains hematin to target hair damaged by coloring or perming, helping repair and restore resilience and elasticity. Recommended for those who frequently undergo salon coloring or perming treatments as part of their homecare routine.

3 Heat-Activated Repair

The treatment includes meadowfoam-δ-lactone, designed to respond to heat from dryers or flat irons. It leverages daily styling heat to enhance smoothness and shine. Ideal for those who regularly use heat tools or are concerned about dryness and frizz.

4 Chelating Care

The shampoo contains EDTA-2Na, a chelating agent that targets mineral ions such as calcium and iron from tap water, helping to prevent roughness. It supports a clean rinse and smooth texture, addressing concerns like dullness and poor feel in color-treated hair through daily use.

5 Fragrance Design

Features top notes of peppermint tea and cinnamon, middle notes of damask rose, and base notes of oribarum, musk, and sandalwood. This oriental woody fragrance evolves over time like a fine perfume, comfortably accompanying users from bath time through hair drying.

An Oriental Woody Scent That Evolves Like Perfume

One of 'Organ.'s most distinctive features is its fragrance. Inspired by Morocco, where Arab and European cultures blend, the scent profile is oriental woody. It features top notes of peppermint tea and cinnamon, middle notes of damask rose, and base notes of oribarum, musk, and sandalwood.

Beginning with crisp peppermint tea and warm cinnamon, transitioning to floral damask rose, and ending with a soothing woody and musky finish, the fragrance evolves like a perfume over time, gently enveloping the period from bath time to bedtime.

Formulation Developed from Salon Feedback

Salon professionals regularly hear concerns about hair damaged by repeated coloring or perming, heat damage from irons and dryers, dryness-induced frizz, and poor manageability. 'Organ.' was developed specifically to address these concerns, with careful attention to the balance of cleansing, repair, hydration, heat protection, and fragrance.

'Organ. Maestro Shampoo' is a shampoo crafted with balanced cleansing power and sensory experience. It contains high-concentration amino acid-based cleansing agents to effectively remove styling products and scalp oils while preserving hair and scalp moisture. It also includes hematin to support texture and shine in color- or perm-damaged hair. Additional moisturizing and hair-repair ingredients such as ceramide NG, hydrolyzed collagen, sodium hyaluronate, and argan oil help address dryness and frizz.

'Organ. Maestro Treatment' is a conditioner designed to improve manageability by targeting both the inner and outer hair structure. It contains hair-repair and moisturizing ingredients including hydrolyzed wool cuticle protein, hydrolyzed collagen, hematin, and water-soluble proteoglycan. With added meadowfoam-δ-lactone, it leverages heat from dryers or irons to enhance smoothness and shine.

Recommended For

- Those concerned about damage from coloring or perming - Those experiencing dryness, frizz, or difficulty managing hair due to texture or curl - Daily users of flat irons or hair dryers - Those who value hair shine and smoothness - Those who wish to enjoy fragrance while nurturing themselves during nighttime haircare

Product Overview

Product Name: Organ. Maestro Shampoo Volume: 390mL Price: ¥3,920 (incl. tax) Fragrance: Oriental Woody Release Date: June 8, 2026 (Mon) Available at: All Lond group salons nationwide Distributed by: Lond Holdings

Product Name: Organ. Maestro Treatment Volume: 390g Price: ¥4,520 (incl. tax) Fragrance: Oriental Woody Release Date: June 8, 2026 (Mon) Available at: All Lond group salons nationwide Distributed by: Lond Holdings

Going forward, Lond group plans to expand distribution beyond its own salons to include beauty salons, specialty stores, and variety shops nationwide. Businesses interested in carrying the brand are encouraged to contact the information below.

<Contact> Lond Holdings Co., Ltd. Organ. Project Team (Hayano) E-mail: [email protected]

*Individual results may vary depending on hair type and condition. *For those with extremely sensitive skin, we recommend testing with a small amount before full use.

The Vision Behind 'Organ.'

'Organ.' is a haircare series designed to transform the end-of-day bath time into a moment of care for both hair and self.

Washing hair, sensing fragrance, drying hair, drifting into sleep—each moment is honored.

By caring for the night, we care for our hair.

Organ. Hair so touchable, you'll want to run your fingers through it in the morning.

About Lond Co., Ltd.

Founded in 2013 by six classmates from a vocational school, Lond operates under the philosophy of 'Employee First' and 'Pursuit of holistic well-being for all employees,' aiming to create 'a beauty salon company where people don't want to leave.' The company achieved zero employee turnover in its first five years and continues to maintain an exceptionally low turnover rate, rare in the beauty industry.

Company Name: Lond Co., Ltd. Representatives: Shintaro Saito, Makito Yoshida, Yoshinobu Ishida, Noriyuki Kai, Hiroaki Nagaoka, Mizuho Kobayashi Established: April 2013 Address: 2F, FPG links GINZA, 2-8-19 Ginza, Chuo-ku, Tokyo Corporate URL: https://www.lond.jp/

<Contact>

Lond Co., Ltd.

Public Relations: Yoshinobu Ishida

〒104-0061 2F, FPG links GINZA, 2-8-19 Ginza, Chuo-ku, Tokyo

Mail: [email protected]