LTV-X Launches 'Doukonbutsu Shiwake-Lab' for Automated Parcel Insert Sorting in E-commerce

Overview LTV-X Inc. (Headquarters: Minato-ku, Tokyo; CEO: Manabu Noguchi) has announced the launch of a new marketing automation service, 'Doukonbutsu Shiwake-Lab,' which automatically sorts optimal parcel inserts for individual customers, following the success of its e-commerce-specific CRM, 'LTV-Lab.'

Capabilities 'Doukonbutsu Shiwake-Lab' is a marketing automation system for e-commerce and mail-order companies. It standardly integrates with major order management systems and automatically selects and sorts promotional materials based on purchased items and customer status (e.g., new, repeat, VIP). By automating the previously manual decision-making and sorting process, it contributes to improved LTV, increased cross-selling, streamlined shipping operations, and the reduction of human errors. Furthermore, by linking with the LTV-Lab series, users can perform customer management, analysis, automated/step email distribution (LINE distribution also available), and segment customers based on purchase data to execute targeted campaigns.

Key Features

### Feature 1: Integration with Major Order Management Systems Standard integration allows even non-technical users to import customer, purchase, and product data for analysis without the need for manual CSV customization.

### Feature 2: Affordable Pricing LTV-X believes tools should provide value proportionate to cost. 'Doukonbutsu Shiwake-Lab' is available for 0 yen startup and a monthly fee starting from 10,000 yen. By automating insert sorting, it allows e-commerce businesses to evolve from 'just putting inserts in' to 'inserts that generate results,' all without significantly changing existing shipping workflows.

Development Background Guided by the philosophy of 'solving societal challenges through the cloud,' the company strives to be a partner that understands clients and their businesses to provide tailored cloud solutions. Building on the expertise gained from supporting over 2,400 stores through the LTV-Lab series across various sectors—including general retail, apparel, food, sundries, cosmetics, and health foods—LTV-X developed this new system to further resolve the operational challenges faced by e-commerce businesses.

Doukonbutsu Shiwake-Lab URL: https://ltv-doukon.jp/