MAG.NET and BOXLUNCH Launch Special Collection of Japanese Manga Merchandise Starting May 18!

MAG.NET Co., Ltd. announced that starting May 18, it will begin rolling out a special collection of merchandise based on Japanese manga at 280 BoxLunch stores across the United States. BoxLunch is a leading retailer in the US pop culture market.

Immersive 'Shop-in-Shop' Experiences in 10 Locations

This collaboration features immersive 'shop-in-shop' experiences themed around the world of manga at 10 select BoxLunch locations. These specially designed spaces will exhibit and sell curated merchandise, including original T-shirts, posters, and English-translated volumes, offering fans a unique store experience where they can fully immerse themselves in the stories.

Through these immersive displays, the company aims to bring new excitement to existing fans and unexpected encounters with works for those new to manga, thereby broadening the appeal of Japanese manga to a wider audience.

Hybrid Deployment: Retail and Online

These curated merchandise lines will be sold at all 280 BoxLunch stores nationwide as well as through the official BoxLunch online store. By combining the immersive experience of physical stores with the convenience of online shopping, the company hopes to reach even more fans.

Lineup and Future Outlook

The special collection features four popular titles originally published by Shogakukan: 'Frieren: Beyond Journey's End,' 'Inuyasha,' 'Ranma 1/2,' and 'Uzumaki.' These beloved masterpieces, which transcend generations and genres, are now being brought to fans in the United States.

Moving forward, MAG.NET plans to continuously expand its portfolio of works and strengthen its product lineup. To meet the growing demand for 'authenticity' in the US market, the company will continue to promote full-scale product rollouts based on official licenses. MAG.NET is committed to delivering the depth of storytelling, diverse worldviews, and the value of Japanese manga as an original cultural asset to fans across the US, in a reliable and more profound way.