[MATCHAMON] Global Matcha Brand 'MATCHAMON' Opens at Kanazawa Station

Matcha Frontier Co., Ltd. (HQ: Chiyoda-ku, Tokyo / CEO: Yoji Yamashita) will expand its 'MATCHAMON' brand, a cafe format providing high-quality matcha drinks, globally in 2026. Following openings in Kyoto in February and Asakusa in March, a new store will open at 'Kanazawa Hyakubangai An-to', directly connected to Kanazawa Station.

The global matcha cafe chain 'MATCHAMON' will launch its store within 'Kanazawa Hyakubangai An-to' starting April 23, 2026. Starting from Kyoto and expanding to Asakusa, MATCHAMON is promoting new values of matcha to the world while resonating with local cultures across Japan.

### Kanazawa Exclusive: Special Menu Combining Gold Leaf and Matcha The Kanazawa store will offer exclusive products featuring 'gold leaf,' an iconic symbol of Kanazawa. The 'Gold leaf MatchaLatte' is a highlight. Kanazawa produces approximately 99% of Japan's gold leaf, a renowned traditional craft. MATCHAMON proposes a new visual and gustatory experience by combining this cultural value with matcha.

### Bringing Japanese Culture from Regions to the World MATCHAMON reinterprets matcha not just as a beverage, but as an embodiment of Japanese culture. While Kyoto expresses tranquility and spirituality, and Asakusa represents matcha as an open culture, Kanazawa explores a new approach: fusion with traditional crafts. By meeting various regional cultures, MATCHAMON expands the possibilities of matcha. This is the future of matcha as envisioned by the brand.

### Store Information - Name: MATCHAMON Kanazawa An-to Store - Opening Date: April 23, 2026 - Location: Inside Kanazawa Hyakubangai An-to (KANAZAWA STATION) - Address: 1-1 Konoshimbo-machi, Kanazawa City, Ishikawa Prefecture - Hours: 8:30 AM - 8:00 PM - Holidays: According to the facility schedule

### About MATCHAMON: A Global Matcha Brand Delivering Inner Abundance Matcha is currently one of the fastest-growing beverage categories worldwide. While markets are expected to expand in Asian and Western cities due to health consciousness and interest in Japanese culture, global brands that correctly convey the cultural background and spirit of tea are still limited.

'The best matcha into the best matcha latte.' MATCHAMON was born with the mission to deliver top-quality Japanese domestic tea leaves to the world. We partner directly with primary producers of organic matcha to manage everything from cultivation to product planning. Our menu development adopts only combinations that maximize the original color, aroma, and umami of matcha.

### Franchise Recruitment MATCHAMON has started recruiting franchise partners both domestically and internationally. We are looking for partners who sympathize with the inheritance of matcha culture and the development of the tea industry to grow this global brand from Japan together.

### About Matcha Frontier Co., Ltd. Matcha Frontier is a company based on the philosophy of creating 'the world's best matcha experience' and pioneering new paths for matcha culture. We plan, develop, and operate the brand 'MATCHAMON' for people who wish to refine their hearts through matcha.