Addressing Regional Disparities in Pediatric Care: New 'Nurse-Driven' Model for Establishing Local Bases Launches Nationwide Recruitment

Medi Blanca Co., Ltd. (Chiyoda-ku, Tokyo; CEO: Yoshino Yokoyama), which operates 'Soi Nurse,' a pediatric-specialized nursing care service primarily in Tokyo's 23 wards, has begun recruiting nurses to lead the establishment of home visit nursing station bases in various regions, regardless of whether they are urban or rural, to solve the social issue of regional disparities in pediatric home nursing. Soi Nurse adopts a 'human-centric' model where bases are established starting from encounters with nurses who have a passion for their region, rather than pre-fixing the areas for expansion.

Background | 'Regional Disparities' in Pediatric Home Nursing While children requiring medical care and their families exist nationwide, the provision of pediatric home nursing is unevenly distributed, leaving many without adequate support. This challenge is found not only in rural areas but also in urban centers. For example, even in the Tokyo metropolitan area, there are differences between municipalities regarding the introduction of home respite care systems and the flexibility of visiting arrangements, resulting in cases where necessary support is unavailable.

Furthermore, although the development of home nursing stations is progressing, many regions still cannot meet the specialized needs of children requiring medical care or ensure flexible, long-term visiting systems. Expectations are rising for systems that can respond flexibly to the rhythms of life for users and their families.

In this context, since 2019, the company has operated 'Soi Nurse' mainly in Tokyo's 23 wards, focusing on flexible working styles for nurses. in 2025, 'Soi Nurse Gunma Ship,' the first station outside Tokyo, was opened in Gunma Prefecture. It has been confirmed that there is a significant need for flexible nursing care systems even in areas where existing support already exists.

Initiative | Base Establishment Model Based on 'Human-Centric' Approach Under the mission to 'create a society where all children, their families, and nurses can live healthily,' Soi Nurse works to create environments where nurses can continue working healthily. Based on this philosophy, the company promotes base establishment triggered by encounters with nurses who feel the necessity of pediatric home nursing in their local areas.

This model was materialized through the launch of 'Soi Nurse Gunma Ship' in 2025. The expansion into Gunma began with a meeting between a nurse from Gunma, who felt the need for pediatric home nursing first-hand, and Soi Nurse. Through clinical experience, this nurse realized the anxiety of families after discharge and the lack of local support systems. Combining this local awareness with Soi Nurse's operational and care-providing expertise made the Gunma base possible.

Thus, bases are established when regional needs and human resources align. This 'human-centric' model aims to deliver necessary support to children and families while allowing nurses to work in ways that utilize their expertise without undue strain, building a sustainable home nursing system for all three parties.

Overview | Launch Flow For new bases, the company builds a support system in collaboration with HQ rather than leaving full responsibility to a single local nurse. Specifically, the HQ provides support in the following ways, assuming local nurses will provide field perspectives and local insights rather than business management skills. - HQ prepares the business operation foundation. - Important decisions are made in collaboration with HQ. - Ongoing support in both management and nursing after launch.

Recruitment Summary: - Role: Nurse for new base establishment - Requirements: 5+ years of nursing experience / Experience in pediatric or severe disability nursing - Employment Type: Full-time, etc.