Metamars Inc. and BUZZNOMICS Inc. jointly hosted a major live commerce event on June 23, 2026, to commemorate the first anniversary of TikTok Shop's launch in Japan. This event was part of a collaborative initiative for TikTok Shop's first anniversary in Japan and was featured on the TikTok Shop homepage. The event achieved over 16 million yen in Gross Merchandise Volume (GMV) on the day, with over 8,000 orders, setting a new record for daily orders. Furthermore, the event significantly contributed to acquiring new customer segments, with a large number of first-time TikTok Shop users making purchases.
The live broadcast featured a coordinated stream from BUZZNOMICS' broadcast studio, involving celebrity guests Angelica Michibata, Yukipoyo, and Maki Nishiyama, along with BUZZNOMICS affiliated creators. Through large-scale sales and interactive campaigns, the event garnered significant attention as an e-commerce event linked to the anniversary.
Event Overview and Key Achievements
The broadcast integrated product introductions, comment participation, and the purchasing experience, developing viewer-participation projects that leveraged the real-time nature of live commerce. The aim was to create buzz and a purchasing experience that went beyond typical sales strategies as a large-scale e-commerce event tied to the anniversary.
The broadcast, centered around BUZZNOMICS' studio, ran for over 18 hours from 6 AM to 12:34 AM the following day. In addition to celebrity guests Angelica Michibata, Yukipoyo, and Maki Nishiyama, BUZZNOMICS affiliated creators TOKI and AMON, and partner streamer MAYATO appeared, introducing a diverse range of products including rice, salmon, cola, air fryers, and masks.
During the live broadcast, initiatives were implemented allowing viewers to participate through comments and purchases, such as a special sale of items for 5 yen, a kickboard lottery, and a cashback campaign for product purchasers. The special sale of items for 5 yen, which sold out in less than a minute after being listed, demonstrated the high purchasing intent of viewers.
Additionally, viewer engagement increased during the appearances of the celebrity guests, contributing to the overall buzz of the event. The event ranked within the top 5 for TikTok Shop's live broadcast performance on the day, achieving over 16 million yen in GMV. Furthermore, with over 8,000 orders in a single day, it broke previous records, showcasing significant excitement as a live commerce project that merged entertainment with the purchasing experience.
Roles of Each Company in the Joint Project
In this event, Metamars and BUZZNOMICS brought together their respective strengths to maximize buzz and the purchasing experience in live commerce.
Metamars was responsible for casting celebrity guests, selecting products suitable for live commerce, brand collaboration, and designing sales strategies. Leveraging their expertise in brand support, product planning, and creator collaboration cultivated as a TikTok Shop Japan official TSP, they contributed to the overall sales promotion of the event.
BUZZNOMICS utilized its broadcast studio and live streaming operational structure to manage the progress of the long broadcast, switch product introductions, handle comments, and operate campaigns. They maintained a dynamic broadcast flow despite the rotation of multiple products, plans, and performers, supporting the creation of a live commerce environment that was easy for viewers to participate in.
Future Outlook
Metamars will continue to strengthen collaborations with partner companies, including BUZZNOMICS, to promote live commerce support that connects brands, creators, and broadcast sites. In particular, they aim to further expand the GMV they support as a TSP by continuously enhancing large-scale sales and anniversary-linked e-commerce events like this one. Having surpassed 500 million yen in monthly supported GMV in May 2026, they will continue to contribute to the further development of the live commerce market in Japan by utilizing their expertise in product planning, creator collaboration, and live broadcast operations.
Event Scenes
Photo 1: Broadcast scene on the event day
Photo 2: Broadcast screen on the event day
Photo 3: Broadcast scene on the event day
Company Profile: Metamars Inc.
Company Name
Metamars Inc.
Established
May 22, 2025
Representative
Anna Hoshikawa
Location
Onarimon, Minato-ku, Tokyo
Business Activities
TikTok Shop operation, live commerce, influencer marketing, creator management
URL
https://metamars.jp
Inquiries
Metamars Inc. Public Relations
Tel
070-3850-5577
Business Hours
Weekdays 10:00 AM - 6:00 PM
Company Profile: BUZZNOMICS Inc.
Company Name
BUZZNOMICS Inc.
Representative
Ayumi Yoshizawa, Representative Director
Location
Excellent Building 7F, 3-2-1 Ueno, Taito-ku, Tokyo
Business Activities
TikTok Shop Japan Official TSP services (store operation agency, live planning, influencer collaboration, advertising operations), EC support for regional agricultural products
URL
https://www.buzznomics.jp/
Tel
03-6803-0159
FACT BOX
- Source: PR TIMES
- Category: Event
- Organizations: TikTok Shop