"Persistent Trying to Conceive" Shifts to "Moving Forward While Regulating"

momo Inc. (Tokyo, Toshima Ward) and the General Incorporated Association Woman Food Health Association (Okinawa Prefecture, Nakagami District) are planning to launch a new program called "Gut-Brain Wellness (Chonou-katsu)" this spring, which focuses on the connection between the gut and the brain. The "Gut Fertility®" program, which has had over 35,000 cumulative registrations*, has supported building a "foundation for the body" through diet and lifestyle habits. This new "Gut-Brain Wellness" program adds a perspective that gently supports the "state of the mind" to this foundation, proposing a form of trying to conceive that can be continued without strain. *As of March 2026.

Background: Trying to Conceive That Becomes Painful Despite Efforts

"I'm trying hard, but I'm not seeing results."

"I find myself blaming myself."

We have received many such comments from people.

Trying to conceive is a time that requires facing not only physical condition but also emotional fluctuations. In fact, some research suggests that approximately 40-60% of women undergoing fertility treatment may show signs of depression or anxiety.

Furthermore, stress can potentially affect the autonomic nervous system and hormonal balance, and it has been pointed out that it can lead to disruptions in sleep and lifestyle habits.

Against this backdrop, the importance of a perspective that addresses the body and mind holistically, without separating them, is increasing.

What is Gut-Brain Wellness: Focusing on the "Connection" Between Gut and Mind

Gut-Brain Wellness is a conditioning program that focuses on the relationship between the gut and the brain, known as "gut-brain correlation."

For example,

Getting an upset stomach when nervous

Bowel movements becoming irregular during prolonged stress

These experiences are considered examples of how the state of the brain affects the gut.

On the other hand, the gut environment may also be related to functions that affect mood and sleep, suggesting a reciprocal relationship between the gut and the mind.

Based on these insights, Gut-Brain Wellness aims to gently connect "regulating from the gut" with "emotional fluctuations."

Aiming for a "Sustainable State Without Strain"

Gut-Brain Wellness does not emphasize trying hard to be "positive."

Rather, it aims to cultivate a state where:

・ One is less swayed by fluctuations in mood and physical condition.

・ One can give oneself credit for what has been achieved, such as "I managed to do this much today."

・ One can continue at a sustainable pace without strain.

We aim to foster such a state through daily accumulation.

Program Features (Planned)

In addition to the existing efforts of Gut Fertility®, Gut-Brain Wellness will incorporate the following perspectives:

・ Integrated support for diet, lifestyle habits, and mental condition.

・ Continuation even on days when physical condition fluctuates.