From the question 'You know Yunokawa?' to tourism. Announcing a new tourism slogan from Yunokawa, Hakodate, Hokkaido — Redesigning tourism in the era of relational population —

YUNOKAWA DESIGN Inc. announces a new concept, 'You know Yunokawa?', created with the local community of the Yunokawa Onsen area in Hakodate City. Originating from the 'Yunokawa Future Conference', this concept shifts from one-way promotion to a questioning approach, aiming to redesign the relationship between people and the region. In an era prioritizing 'relational population' over mere visitor numbers, this slogan serves as a starting point for two-way dialogue, transforming visitors into active stakeholders of the local community.