Sanko, Operator of 'go slow caravan' and 'JACKROSE', Implements Local Inventory Marketing with 'Kuchikomi.com' to Enhance Inbound Customer Acquisition and OMO Integration

mov Co., Ltd. (Representative Director: Makoto Watanabe, Head Office: Shibuya-ku, Tokyo) announces that its unified customer acquisition platform for stores and facilities, 'Kuchikomi.com', has been introduced by Sanko Co., Ltd. (President and Representative Director: Shin-go Kuruma, Head Office: Sumida-ku, Tokyo).

Going forward, Sanko will utilize Kuchikomi.com to enhance MEO (Map Engine Optimization) strategies for domestic and inbound users, as well as strengthen product visibility on Google Search and Google Shopping by leveraging inventory data. Through centralized management of Google Business Profiles (GBP) and inventory integration, the company aims to increase customer acquisition for both physical stores and e-commerce sites.

What is Local Inventory Marketing?

'Local Inventory Marketing' is a new marketing approach advocated by mov for the retail industry. When users search for products, this method displays inventory availability, store information, and purchase pathways to the company's e-commerce site from nearby stores on search platforms like Google. This not only drives foot traffic to physical stores but also establishes a direct path to online purchases, providing a seamless shopping experience across online and offline channels.

Kuchikomi.com Recognized as a Trusted Partner in the 'Google Local Feeds Partnership Program'

The Google Local Feeds Partnership Program (hereinafter referred to as the Google LFP Program) is an official partner program provided by Google. Typically, retailers must create and register inventory data feeds themselves on Google Merchant Center to list inventory on Google Search, Google Maps, and Google Shopping. Partners certified under the Google LFP Program can handle this data integration on behalf of retailers, enabling them to easily publish inventory information across Google's search platforms.

mov, the provider of Kuchikomi.com, was recognized as a Trusted Partner in this program in June 2026. Leveraging over five years of experience supporting feed management for retail businesses, mov handles inventory data integration and registration on behalf of clients, supporting local inventory marketing using in-store stock data. The average preparation period from implementation to inventory listing is approximately one month (may vary depending on setup).

Company Implementing Kuchikomi.com

Company Name: Sanko Co., Ltd.

Representative: President and Representative Director Shin-go Kuruma

Head Office: 3-15-3 Tachibana, Sumida-ku, Tokyo

Established: March 1968

Business: Manufacturing, wholesale, and retail of textile products

Website: https://www.sanko-tokyo.com/

Expected Benefits After Implementing Kuchikomi.com

The implementation of Kuchikomi.com is expected to deliver the following benefits:

- Strengthened MEO Strategy through Centralized Google Business Profile Management

By using Kuchikomi.com to centrally manage store information, Sanko will efficiently maintain and publish GBP information, increasing visibility on Google Search and Google Maps.

- Increased Foot Traffic through Inbound Tourism Strategies

By preparing and publishing store information in multiple languages, Sanko will enhance outreach to inbound tourists. In addition to domestic customers, the company will implement MEO strategies targeting foreign visitors to increase store visits.

- Increased Product Visibility on Google Search and Shopping via Inventory Integration

By integrating GBP with Google Merchant Center (GMC), Sanko will display in-store inventory on Google Search and Google Shopping. Implementing free local listings will enhance visibility across Google services, driving increased traffic to both physical stores and the e-commerce site.

Comments from the Representative

We believe customer reviews are honest feedback and a valuable asset for improving store operations and service quality. By leveraging Kuchikomi.com, we aim to promptly capture and analyze customer feedback, quickly addressing challenges at each store. By accurately disseminating store and product information, we hope to realize a seamless shopping experience across e-commerce and physical stores.

Additionally, by consistently expressing gratitude for positive reviews and responding sincerely to those requiring improvement, we aim to deepen trust with customers. This will drive store visits through Google Search and Google Maps, as well as referrals to our e-commerce site, enhancing value across both online and offline channels.

We hope each store will actively use reviews not just as ratings, but as hints to provide better shopping experiences. By continuously improving through collaboration between stores and e-commerce, we aim to create a more convenient and trustworthy shopping environment for every customer.

We will continue to contribute to various companies through 'Kuchikomi.com'.

Inquire About Kuchikomi.com

What is 'Kuchikomi.com' – Turning Review Sites into Sales

Kuchikomi.com is a 'unified customer acquisition platform for stores' that turns domestic and international review sites into greater sales.

It supports store improvements through review analytics, increases customer acquisition from Google Maps and review sites, and reduces the workload of updating store information across multiple review platforms. Furthermore, it integrates with inbound-focused sites, supporting multilingual store information management and review analysis, enabling MEO strategies for inbound tourism.

Used widely across industries, including restaurants, commercial facilities, and retail stores, as well as in collaboration with local governments.

### Kuchikomi.com Feature 1

Integrated with 32 sites including your official website! Centralized management of store information, menus, products, and posts

Kuchikomi.com enables integration with 32 domestic and international sites, including your official website and Google Maps. By updating business hours, menu information, and other details as master data, you can update store information and posts across all platforms simultaneously, reducing workload and enhancing customer acquisition efforts.

### Kuchikomi.com Feature 2

Centralized review management! AI supports analysis and responses

AI analyzes and scores aggregated reviews and surveys, enabling quantitative analysis of customer feedback across various dimensions—difficult to assess manually—and supports management decisions and store improvements. AI also assists in responding to reviews, enabling smooth communication with customers.

### Kuchikomi.com Feature 3

Supports inbound tourism! MEO strategies powered by up-to-date information and expertise

Kuchikomi.com allows centralized management and operation of key inbound platforms such as Google Maps, Dianping, and other international sites, as well as store search pages on your official website. Additionally, mov, the provider of Kuchikomi.com, operates 'Hounichi Lab,' the largest inbound business media in the industry, leveraging its extensive knowledge and expertise to support MEO strategies.