mov Inc. (CEO: Makoto Watanabe, headquarters: Shibuya-ku, Tokyo), operator of Japan's largest inbound business media platform 'Hounin Lab' and the store-centric customer acquisition platform 'Kuchikomi.com,' has released its proprietary 'Review Analysis Report' based on the latest customer review data.
・View the full report (free)
https://honichi.com/reports/202607_review_hotel_kokohotel/
Survey Overview
Survey Target: 46 KOKO HOTEL locations
Data Source: Publicly available Google Maps reviews
Review Period: July 2, 2025 – July 1, 2026
Total Reviews: 4,310 (including 2,528 in foreign languages)
Methodology: Data was independently analyzed using 'Kuchikomi.com (Inbound Option),' a platform designed to turn review sites into higher sales.
Survey Findings
Below are selected insights from the proprietary analysis.
### Average Review Rating for KOKO HOTEL is 4.08 Stars
The average review rating and total number of reviews per location were calculated.
The average rating over the past year is 4.08 stars, with an average of 93.7 reviews per property.
Review distribution: 49.8% rated ★5, and 26.7% rated ★4.
### Convenience-Related Keywords Dominate Top Mentions: 'Station,' 'Location,' 'Near,' and 'Convenient' All Rank in Top 8
The most frequently mentioned keywords in KOKO HOTEL reviews include 'room' (2,005 mentions), 'station' (1,170), 'staff' (1,044), 'location' (893), and 'breakfast' (838).
Reviews consistently highlight core aspects of the guest experience: rooms, location, service, and dining. Notably, four convenience-related terms—'station,' 'location,' 'near' (761 mentions), and 'convenient' (670)—ranked within the top 8, indicating that proximity to transit is a key driver of guest satisfaction.
The full report also includes detailed analysis of room-related reviews. For more details, please refer to the research document.
・View the full report (free)
https://honichi.com/reports/202607_review_hotel_kokohotel/
Service Details
### Introducing 'Kuchikomi.com': Turn Review Sites into Sales
Kuchikomi.com is a unified customer acquisition platform that helps businesses convert domestic and international review sites into increased sales.
It supports store improvements through review analytics, increases foot traffic from Google Maps and review sites, and reduces the workload of updating store information across multiple platforms. The platform also integrates with inbound-focused sites, offering multilingual store information management and review analysis—ideal for inbound MEO strategies.
Used widely across industries, including restaurants, retail, commercial facilities, and even municipal partnerships.
### Kuchikomi.com Feature 1
Connect with 32 sites, including your official website!
Manage store information, menus, products, and social posts in one place.
Kuchikomi.com integrates with 32 domestic and international platforms, including your official website and Google Maps. By updating master data such as business hours and menu items, you can simultaneously update information across all connected sites, reducing operational workload and enhancing customer acquisition.
### Kuchikomi.com Feature 2
Centralized review management! AI-powered analysis and response support
AI analyzes and scores aggregated reviews and surveys, enabling quantitative analysis of customer feedback across multiple dimensions to support management decisions and store improvements. AI also assists in responding to reviews, facilitating smooth customer communication.
### Kuchikomi.com Feature 3
Inbound-ready! MEO strategies powered by up-to-date insights and expertise
Kuchikomi.com allows centralized management of key inbound platforms such as Google Maps, Dianping, and other international sites, as well as your company’s store search pages. mov, the provider of Kuchikomi.com, also operates 'Hounin Lab,' Japan’s largest inbound business media, leveraging its extensive knowledge and expertise to support effective MEO strategies.
・Learn more about Kuchikomi.com
### About 'Hounin Lab': Japan’s Largest Inbound Business Media
Hounin Lab is Japan’s largest inbound business media, delivering daily news and data on inbound tourism to marketing and operations professionals.
It provides data on foreign visitor arrivals by nationality, entry/exit routes, and regional inbound trends. Daily articles cover government policies, inbound-related subsidies, and practical know-how for inbound strategies.
・Learn more about Hounin Lab
Company Overview
Company Name: mov Inc. (Corporate Site)
Headquarters: Shibuya Property Tower 10F, 1-32-12 Higashi, Shibuya-ku, Tokyo
Representative: Makoto Watanabe
Established: September 2015
Business Activities:
- Operation of 'Kuchikomi.com,' a unified customer acquisition platform for businesses - Operation of 'Hounin Lab,' Japan’s largest inbound business media - Operation of 'Hounin Lab Solution Store,' a resource request site specialized in inbound strategies
Contact for This Release
FACT BOX
- Source: PR TIMES
- Category: Survey