Special SNS Utilization Lecture by Seiichi Sakakibara of "Reiwa no Tora" Concludes, All 2 Sessions. Shibuya Girls Students Learn "The Job of an SNS Marketer" to "Strategies for Creating Buzz" Directly from a Top Professional.

Shibuya Girls International School (hereinafter referred to as "this school"), which teaches next-generation skills such as English conversation, video production, and SNS operation, is pleased to announce that the first (June 25) and second (July 2) special lectures by Seiichi Sakakibara, representative director of EMOLVA Inc. and special lecturer for SNS utilization, have both successfully concluded.

The two-part lecture series was structured to deepen understanding step-by-step, starting with the introductory question "What is an SNS marketer?" and progressing to the characteristics of each platform and practical strategies for creating buzz.

Report on the First Lecture (Held on June 25)

The theme of the first lecture was "Introduction to SNS Marketing." Instead of simply introducing "buzz-generating" techniques on social media, the content delved deeply into "the job of an SNS marketer" itself.

Based on his experience supporting over 500 companies with their SNS efforts, Sakakibara explained the role of an SNS marketer and why they are indispensable to businesses. He conveyed a business-oriented perspective on social media, incorporating the historical background of how information structures have shifted from mass media to social media.

At the beginning of the lecture, he asked the students, "How do you all get information?" Using the students' own habits of getting information daily from TikTok and Instagram as a starting point, the lecture encouraged them to think about how this is utilized in business from a relatable perspective.

Sakakibara also shared his own view that in the coming era, individuals who combine "content creator" and "marketer" roles will become stronger, conveying a message that the Shibuya Girls students possess precisely that potential. After the lecture, students actively approached Sakakibara with questions, indicating a high level of interest in the profession of an SNS marketer.

Report on the Second Lecture (Held on July 2)

Following the positive reception of the first lecture, the second session was decided upon and held quickly, building upon the previous content to delve into more practical and specialized topics.

The theme for this session was the characteristics and appropriate use of each SNS platform, as well as strategic thinking methods for creating buzz "as a system." Specific perspectives were explained regarding the differences between TikTok, Instagram, X (formerly Twitter), and YouTube, and how to select the optimal platform to reach the target audience.

The lecture aimed to build a foundation for strategic account growth by understanding the essential mechanisms of "why a post reaches people" rather than just superficial techniques of "how to go viral." For students who attended both sessions consecutively, it was a fulfilling experience where their learning organically connected.

Future Initiatives

This school plans to develop the collaboration with Sakakibara beyond these two special lectures into an ongoing program. The ability to communicate and a marketing perspective through SNS are considered essential skills for Shibuya Girls students aiming to become next-generation entrepreneurs and creators, and we will continue to consider various forms of collaboration.

Specific details about the program content and implementation schedule will be announced once they are decided.

Profile of Special SNS Utilization Lecturer

Seiichi Sakakibara

Representative Director and President of EMOLVA Inc. Handles comprehensive SNS marketing strategy planning and execution, including SNS account management for companies on platforms such as Instagram, TikTok, X (formerly Twitter), and YouTube, as well as promotions utilizing influencers.

Has a track record of supporting over 500 companies, from the political and administrative sectors to major corporations. Widely recognized for his appearances on the YouTube program "Reiwa no Tora," his achievements and communication skills have earned trust beyond industry boundaries.

〈Recent Major Lecture Achievements〉

SNS Strategy Support and Lecture for Tokyo Ishin no Kai

https://prtimes.jp/main/html/rd/p/000000135.000021425.html

SNS Seminar at New Horizon Collective LLC, attended by approximately 250 individuals including former Dentsu employees

https://prtimes.jp/main/html/rd/p/000000127.000021425.html

〈SNS〉

・X (formerly Twitter): https://x.com/sakakibara_sns

・Instagram: https://www.instagram.com/seiichi_sakakibara

・TikTok: https://www.tiktok.com/@seiichi_s

・YouTube: https://www.youtube.com/@anime-sakakibara

About EMOLVA Inc.

Company Name: EMOLVA Inc.

Representative Director: Seiichi Sakakibara

Location: Minato-ku, Tokyo

Business Activities: Comprehensive SNS Marketing Support (Account Management, Influencer Promotion, Strategy Planning)

Official Website: https://emolva.tokyo/

About Shibuya Girls International School

Shibuya Girls International School is a full-time correspondence high school support school where students can obtain a high school diploma while systematically learning essential next-generation skills such as English conversation, video production, and SNS operation. As an educational institution operated by a corporation, it provides practical learning by leveraging its network with companies and society. Students gain experience touching the forefront of society by being involved in brand projects and marketing planning from their time in school. After graduation, they aim for diverse career paths, including advancing to universities and vocational schools, or entering companies and creative fields. "Learning with society and designing one's own future" is the new educational model of Shibuya Girls International School.

〈Official Website & SNS〉

Website: https://shibujyo.com/

Instagram: https://www.instagram.com/shibujyo_0428/

TikTok: https://www.tiktok.com/@shibujyo_0428?lang=ja-JP

YouTube: http://www.youtube.com/@shibujyo2023

【School Overview】

Opening: April 2023

Address: 3F Takaden Aoyama Bldg., 2-7-8 Shibuya, Shibuya-ku, Tokyo 150-0002

TEL: 03-6820-2174

Official Website: https://shibujyo.com/

<Contact Regarding This Matter>

Shibuya Girls International School Public Relations

E-mail: [email protected]