Amphibious Baby Carrier That Became a Hot Topic on SNS Last Year & Highly Praised by Moms, Expanding with a New Development! "Aqua Hug" for Water Use Now Available in a Highly Anticipated New Gray Color

Amphibious Baby Carrier AquaHug

MRG JAPAN Co., Ltd. (Headquarters: Higashiosaka City, Osaka Prefecture; Representative Director: Tadashi Nakamura), which operates the lifestyle goods brand "Rocotto," has announced a new color <gray> for its amphibious baby carrier "Aqua Hug."

This product became a hot topic mainly on Instagram in 2025, receiving numerous comments like "This is the baby carrier I've always wanted!" and "Being usable in water is so convenient!", making it a highly anticipated item that gained strong support from the parenting generation.

It is available for sale on Rakuten Ichiba and Yahoo! Shopping online stores.

▼Zakka Mania marz Rakuten Ichiba store: https://item.rakuten.co.jp/marz-shop/aquahug001/

▼Rush Mall Yahoo! store: https://store.shopping.yahoo.co.jp/rush-mall/aquahug001.html

▼Rocotto Amazon store: https://amzn.asia/d/0hUOpBd4

Left: Black Right: New gray color for this year

This product became a hot topic on SNS in 2025 and is a popular item that gained significant attention and strong support from many parenting generations for its innovative concept of "a baby carrier that can be used in water."

The newly introduced gray color is a calm color that is easier for everyday use and can be comfortably used by both dads and moms. It has been added to the lineup as a color that naturally blends into a wide range of scenes, not just leisure situations.

"Real Voices" That Went Viral on SNS

The following voices have been received from users who actually used it:

- "The highly elastic neoprene material fits perfectly even in water. I'm happy that it also cares for my shoulders and waist." - "Easy to put on with a front zipper, and safe with double buttons." - "It's super light and easy to carry, highly recommended!" - "Many moms asked me 'Where did you get that?' at the pool. It's hands down the No. 1 parenting item I discovered this year."

Usage scene at the pool. Both hands are free, allowing the whole family to enjoy.

Why did it become such a hot topic?

It was born from the idea of dads and moms within the company.

Many conventional baby carriers are not designed for getting wet, presenting challenges such as being "heavy when wet," "slow to dry," and "uncomfortable."

Furthermore, water play with babies often involves "parenting common challenges" such as: - Always holding the baby, making it hard to move. - Unable to play with older children. - A lot of luggage, making it difficult.

Aqua Hug was born from these real concerns.

Reasons it can be used in water

"Neoprene material" used in wetsuits

It adopts neoprene material also used in wetsuits. It is comfortable even when wet, quick-drying, and excellent in cushioning and elasticity, gently fitting the baby.

Design that solves "common parenting challenges"

AquaHug also considers safety.

- Securely holds the baby even in water for peace of mind. - Both hands are free, making luggage easy and allowing play with older children. - Lightweight and compact, easy to carry. - Reduces the burden of solo parenting.

Furthermore, it is particular about safety and ease of use, with features like a front zipper and double buttons.

Even easier to use with the new gray color

New gray color. Main body and accompanying waterproof pouch

The newly added gray is a versatile color with a simple and refined impression.

- Unisex design easy for dads to use. - Blends into daily life, not just water activities. - Easy to match with any outfit.

It is designed to be easy to use regardless of gender or fashion, fitting more people.

Summary

Aqua Hug lowers the hurdle for water play and enables "time for parents and children to enjoy to their fullest." This summer, with the introduction of the new gray color, it has evolved into an item that fits even more families.

Product Overview

Product size, included contents

Manufacturer's suggested retail price: 16,800 yen

Target age: After neck stability ~ around 3 years old

Load capacity: 20kg (Recommended baby weight under 15kg when used in water)

Country of manufacture: China

Manufacturer: Quanzhou Chuangjing Light Industrial Products Co., Ltd.

Distributor: MRG JAPAN Co., Ltd.

Lifestyle Goods Brand "Rocotto" Brand Overview

Lineup of products that are "a little convenient" and "a little affordable" and can be easily incorporated into daily life.

Since they are things we use every day in our homes, why not increase the smiles of the whole family with items that have a little special feeling? Rocotto's goods are not just "things," but a little magic that accompanies daily life.

Please add warmth and comfort to your home with wonderful items.

Development Background