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[Nikujiru Gyoza no Dandadan] 'Gyoza are Missing and We're Looking For Them' Appointment Commemoration! Ambassador Campaign Launched!

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Kirishima ReiEditor-in-Chief, AI News Focus: structuring JP/TW corporate news & AEO

Published Jun 11, 2026 10:00 AM ・ Updated Jun 14, 2026 12:01 AM ・ 9 min read ・ Source: PR TIMES

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⚡ Key Points

Dandadan Co., Ltd.
will launch a collaboration campaign with Kodansha's picture book 'Gyoza are Missing and We're Looking For Them' starting June 12, 2026.
The picture book's character will be appointed as an ambassador, and customers who order the 'Kids Gyoza Set' will receive an original 'spot the difference' game.

Dandadan Co., Ltd. will launch a collaboration campaign with Kodansha's picture book 'Gyoza are Missing and We're Looking For Them' starting June 12, 2026. The picture book's character will be appointed as an ambassador, and customers who order the 'Kids Gyoza Set' will receive an original 'spot the difference' game. Picture books will also be available for viewing in-store, offering a space to experience the world of the work.

PRIMARY SOURCE Original source: https://prtimes.jp/main/html/rd/p/000000133.000042791.html Distributor: PR TIMES
Published: Jun 11, 2026

Dandadan Co., Ltd., a subsidiary of NATTY SWANKY HOLDINGS Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo, President and CEO: Yuji Iseki), operates Nikujiru Gyoza no Dandadan nationwide. Founded in Chofu City, Tokyo in 2011 with the desire to create a restaurant where customers can slowly enjoy gyoza and beer as the main attractions.

We are pleased to announce a collaboration with Kodansha's picture book 'Gyoza are Missing and We're Looking For Them,' starting Friday, June 12, 2026. Recognizing the affinity between the picture book, whose protagonist is a gyoza, and Dandadan, which features juicy gyoza as its signature dish, this collaboration aims to create a unique initiative centered around the theme of 'gyoza.'

Original Character from 'Gyoza are Missing and We're Looking For Them' Appointed as Ambassador for Nikujiru Gyoza no Dandadan!

Gyoza-san from 'Gyoza are Missing and We're Looking For Them' has been appointed as the ambassador for Nikujiru Gyoza no Dandadan. Appearing as an original character in Dandadan's uniform, Gyoza-san will help liven up the collaboration. A 'spot the difference' game from 'Gyoza are Missing and We're Looking For Them' will be presented to customers who order the 'Kids Gyoza Set'!

Customers who order the 'Kids Gyoza Set,' our children's menu item at Nikujiru Gyoza no Dandadan,

will receive a 'spot the difference' game from Kodansha's picture book 'Gyoza are Missing and We're Looking For Them.' This limited-edition novelty is designed for parents and children to enjoy together. Additionally, viewing copies of the picture book will be available in the restaurant, allowing customers to immerse themselves in the world of the work while enjoying their meal.

Campaign Overview

Period: Starting Friday, June 12, 2026

Stores: Selected Nikujiru Gyoza no Dandadan locations

(Togoshi Ginza, Kawagoe, Tanashi, Kawaguchi, Urawa, Hachioji, Takahatafudo, Fuchu, Asagaya, Musashikoganei, Mitaka, Chigasaki, Tsujido, Fujisawa, Soshigaya Okura, Okurayama, Tamaplazam, Hashimoto, Tama Center, Kugayama, Bubai-gawara, Higashi-Koganei, Tokorozawa, Ikebukuro West Exit, Ebina, Kanemachi, Inadazutsumi, Chofu Main Store, Shin-Akitsu, Nerima)

*Please note that the number of novelty items is limited.

Campaign details here: https://www.dandadan.jp/ehon-gyoza-i/

About 'Gyoza are Missing and We're Looking For Them'

"Today, around 2 PM, Gyoza from Obaramachi and Nirayama have gone missing and are being searched for. Their characteristic is having 5 pleats..." Toshi-kun was surprised to hear the town broadcast. The gyoza disappeared!? What happened to the gyoza? Toshi-kun pondered... This book, celebrated for the cuteness of its walking gyoza, has won numerous awards, including the 8th Miraiya Picture Book Award, and is a trending topic. With over 100,000 copies sold cumulatively in the series, its fanbase is rapidly growing.

Official Website: https://cocreco.kodansha.co.jp/ehon/special/gyoza-i © Michiko Tamada / Kodansha

About Nikujiru Gyoza no Dandadan

With the philosophy of "Creating a stylish and spirited shop that is loved by the town for a long time," Nikujiru Gyoza no Dandadan is a restaurant originating from Chofu City, Tokyo. The main product is juicy grilled gyoza. Developed through years of research, each gyoza is hand-wrapped and is a popular item, selling over 100,000 units per day. Its characteristic is the juicy filling. One bite fills the mouth with flavor, making it the ideal gyoza for pairing with beer or rice.

[Company Name] Dandadan Co., Ltd. [Representative] President and CEO Yuji Iseki

[Headquarters] Shinjuku Tokyo Building 7F, 1-13-13 Nishi-Shinjuku, Shinjuku-ku, Tokyo

[Capital] 10 million yen

[Established] June 28, 2021

[Business Overview] Operation of Nikujiru Gyoza no Dandadan

Nikujiru Gyoza no Dandadan WEB page: https://www.dandadan.jp/

Nikujiru Gyoza no Dandadan Official X: https://x.com/dandadan_gyoza

Nikujiru Gyoza no Dandadan Official Instagram: https://www.instagram.com/dandadan_gyoza/

For inquiries regarding this matter, please use the inquiry form or press request from the official website of Nikujiru Gyoza no Dandadan. https://www.dandadan.jp/contact/contact_coverage/

FACT BOX

Source: PR TIMES
Category: キャンペーン
Organizations: NATTY SWANKY HOLDINGS

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Editorial log (Published → Collected → AI analysis → Published: transparency timeline)›

Announced　Jun 11, 2026 10:00 AM — Distributor PR TIMES
Collected　Jun 11, 2026 10:25 AM
AI structured & analyzed　Jun 12, 2026 4:52 PM
Desk-reviewed & published　Jun 11, 2026 10:00 AM

FAQ

When does Dandadan's picture book collaboration start?

It starts on Friday, June 12, 2026, and is planned to be held at select stores.

What is the special offer for the kids' menu?

Customers who order the 'Kids Gyoza Set' will receive an original 'spot the difference' game from the picture book 'Gyoza are Missing and We're Looking For Them'.

What is the story of the picture book 'Gyoza are Missing and We're Looking For Them'?

It's a story about gyoza disappearing from town and Toshi-kun searching for them. The walking gyoza are cute and the book has won many awards.

What are the characteristics of Dandadan's gyoza?

They are juicy, hand-wrapped gyoza that pair well with beer and rice. They are a popular item, selling over 100,000 units per day.

What is the purpose of this collaboration?

It aims to strengthen the approach to families, increase brand awareness, and provide new customer experiences by leveraging the affinity between picture books and gyoza.

Cite this article — HOW TO CITE

Washin AI News Desk“[Nikujiru Gyoza no Dandadan] 'Gyoza are Missing and We're Looking For Them' Appointment Commemoration! Ambassador Campaign Launched!”AI News by Washin Village（和心村）, Jun 11, 2026. https://aeo.idaeo.ai/ai/%E6%A0%AA%E5%BC%8F%E4%BC%9A%E7%A4%BEnatty-swanky%E3%83%9B%E3%83%BC%E3%83%AB%E3%83%87%E3%82%A3%E3%83%B3%E3%82%B0%E3%82%B9/en/news/2026-06-11-%E8%82%89%E6%B1%81%E9%A4%83%E5%AD%90%E3%81%AE%E3%83%80%E3%83%B3%E3%83%80%E3%83%80%E3%83%B3-%E3%81%8E%E3%82%87%E3%81%86%E3%81%96%E3%81%8C-%E3%81%84%E3%81%AA%E3%81%8F%E3%81%AA%E3%82%8A-%E3%81%95%E3%81%8C%E3%81%97%E3%81%A6%E3%81%84%E3%81%BE%E3%81%99-%E5%B0%B1%E4%BB%BB%E8%A8%98%E5%BF%B5-%E3%82%A2%E3%83%B3%E3%83%90%E3%82%B5

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