[Bucking the Trend of Rising Prices!] Making Ostrich Meat a Familiar 'New Standard'! Noblesse Oblige Implements Up to 20% Price Reduction Through Strong Collaboration with Yoshinoya Group's SPEEDIA

[Tsukuba, Ibaraki Prefecture - June 4, 2026] Noblesse Oblige, a company based in Tsukuba, Ibaraki Prefecture, specializing in the wholesale and mail-order sale of ostrich meat and other game meats (Representative Director: Erika Kato, Founder: Takayuki Kato), announced a strengthening of its supply partnership with SPEEDIA Co., Ltd. (a subsidiary of Yoshinoya Holdings), one of Japan's largest ostrich production and research organizations. This collaboration enables a price reduction of up to 20% for ostrich meat sold to the general public.

In conjunction with this, a commemorative fair for the new price will begin on June 4, 2026 (Thursday) at 10:00 AM on their 'Rakuten Ichiba' store. Furthermore, the company has completed a full renewal of its official website to better serve as a hub for information dissemination, anticipating future growth in demand and orders.

Background: How Noblesse Oblige Achieved This 'New Price' Amidst rising prices in the meat market, the company has been promoting ostrich meat as an 'Alterna-Food' (食材 that contributes to solving social problems). The 'up to 20% off' price adjustment was made possible by the special, long-standing partnership between Noblesse Oblige and SPEEDIA.

Founder Takayuki Kato has been deeply involved in ostrich farming and industrialization long before the establishment of SPEEDIA, playing a key role in the front lines when the company launched its large-scale farm. This deep bond, combined with Noblesse Oblige's track record in sales, facilitated this robust supply collaboration, leading to this special pricing and commemorative fair.

Overview of the 'New Price Commemorative Fair' at Rakuten Ichiba The company offers ostrich meat as a healthy and sustainable new option for the dinner table, following beef, pork, and chicken. Period: June 4, 2026 (Thursday) 10:00 AM - June 11, 2026 (Thursday) 01:59 AM Eligible items: Premium ostrich fillet, thigh, various trial sets, etc.

Fair highlight (limited quantity): [20% OFF] Ostrich meat drum (outer thigh) 3kg set Regular price 34,580 yen (tax incl.) -> Fair special price 27,650 yen (tax incl.)

Full Renewal of the Official Website The website was renewed to smoothly respond to inquiries from restaurants and individual consumers in anticipation of future demand growth. It will serve as a hub to correctly convey the appeal of ostrich meat, including its high nutritional value (low-fat, high-protein, rich in iron).