Make Video Submission Campaigns Easier. Launch of YOKAYO, a Video Contest Platform Utilizing UGC!

NORINAX Inc. (Headquarters: Kokubunji, Tokyo, Representative: Norihito Ujishima) has started providing YOKAYO (Yokayo), a platform where companies, local governments, sports teams, educational institutions, and event organizers can host video contests.

What is YOKAYO?

YOKAYO is a service where participants can post videos with an SNS-like feel, and organizers can manage submissions, publishing, and judging in one place. Utilizing UGC (User-Generated Content) created by fans and attendees, it helps to widely disseminate the appeal of events and regions.

Service Features

Host Participatory Video Contests Participants can post videos based on their favorite themes, and everyone can enjoy video contests. It corresponds to various purposes, from boosting events to disseminating the appeal of regions and brands.

Post Easily with Just a Smartphone Post vertical videos with just a few taps on your smartphone. From shooting to submitting, everything is completed within the app, so participants can join easily with the same feeling as their usual SNS.

Everyone Gets Excited with "Cheer Hearts" You can send cheer hearts to works you are interested in, and the number will be reflected in the ranking. Both creators and supporters can visualize their enthusiasm, creating a sense of unity unique to YOKAYO.

Benefits for Organizers

Host Video Contests Easily and at Low Cost No need to develop a dedicated system or make complex preparations. As a cloud service, you can start a video contest immediately whenever you think of it.

Fans' and Attendees' UGC Becomes an "Asset" Videos (UGC) posted by participants can be utilized as content to convey the appeal of brands or regions even after the event. The voices of enthusiastic fans directly translate into dissemination power.

Deepening Relationships with Fans Through Participatory Mechanisms Through the experience of "posting" and "sending cheer hearts," it promotes the involvement of fans and attendees. It creates engagement that cannot be obtained through one-way announcements.

Wide Range of Organizers, from Companies to Local Governments It corresponds to various contests according to the purpose, such as event organizers, sports teams, educational institutions, and regional initiatives.

Free Trial of "Standard Plan" Until 2026!

First, try hosting a video contest and experience the ease of use of YOKAYO. Why not start a participatory campaign unique to your brand with YOKAYO?

Now, as a release commemorative, you can implement the usual standard plan basic fee of 10,000 yen + event day fee of 1,000 yen/day (up to 30 days) for free.

Consider hosting a contest≫

Your video can be someone's "Yokayo."

YOKAYO is a video contest platform that connects people to people, and people to regions and brands through videos. First, install the app and take a look at actual contests. If you are considering hosting a video contest or a participatory campaign, please feel free to contact us.

View YOKAYO Site

Currently Running Contests

【July-August 2026】 "My #ThisIsYokayo" Grand Collection

"Share your favorite things with everyone!"

Your favorite spots, gourmet food, unforgettable experiences, items you love, convenient services, etc. The genre is free. With your unique perspective, fully convey the appeal of your "favorite things" in a video.

Prizes

・MVC/Most Valuable Content (1 person) 5,000 YOKAYO points and 30 cheer hearts

・YOKAYO Award (3 people) 1,000 YOKAYO points and 10 cheer hearts

Event Information

Entry Period: July 13, 2026 (Mon) - August 31, 2026 (Mon) Announcement of Winning Works: September 1, 2026 (Tue)

Cheer for Tachikawa Asle with Videos!

Your 10 seconds can be Asle's power!

To boost the August 2 (Sun) Home Game Co-Hosting, we are looking for works that convey your cheering spirit, such as videos shot at past home games or cheering message videos to players and teams.

Prizes

・MVC/Most Valuable Content (1 person) You can choose your favorite player! 2025 Season used practice uniform and 3,000 YOKAYO points

・Player Award (3 people) You can take a cheki with your favorite player!

・Special Award (1 person) VIP seat pair invitation ticket

Event Information

Entry Period: July 13, 2026 (Mon) - July 31, 2026 (Fri) Announcement of Winning Works: August 2, 2026 (Sun)