NSJAPAN Visits Musashino University's Faculty of Entrepreneurship (EMC) to Strengthen 'Practical Opportunity Design' Connecting Education and Business

NSJAPAN Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; CEO: Shuhei Naito) visited the Faculty of Entrepreneurship (EMC) at Musashino University to host an interactive event. While the Japanese government promotes startup development and entrepreneurship education in universities, opportunities for students to connect academic learning with real-world business practice remain insufficient. Through this visit, NSJAPAN reaffirmed the importance of creating touchpoints between aspiring student entrepreneurs and the practical fields of AI, sales, and management, and established a policy to concretize opportunities for internships and business participation.

### Background: The Need to Connect Entrepreneurship Education with Practice The Japanese government has positioned startup development as a key policy, encouraging the enhancement of entrepreneurship education at universities. Although the internship participation rate for students graduating in 2026 has reached 85.6%, showing increased student activity, a challenge remains: whether companies can provide platforms where students can engage in business by their own will.

### Visit Overview: A Culture Premised on Challenges From NSJAPAN, CEO Shuhei Naito and Saito (Business Promotion & AI Support) participated in the event. Musashino University EMC is characterized by practice-centered active learning and a 100% residential environment for first-year students. A notable observation during the dialogue was that students viewed companies not as 'places to find a job' but as 'environments to test themselves.'

### Event Feedback: High Interest in AI, Sales, and Management The NSJAPAN booth received an overwhelming response, with students inquiring about how to involve themselves in business development and how AI is transforming sales roles. These reactions prove that a segment of Gen Z shows strong ambition when challenge opportunities are visible and connections to practical work are clear.

### Future Policy: Moving Toward 'Practical Opportunity Design' NSJAPAN plans to strengthen the following initiatives to bridge the gap between students and the business frontlines: 1. **Clarifying Internship Opportunities**: Presenting specific practical scopes for themes like AI, sales, and management. 2. **Designing Pathways for Participation**: Moving beyond mere observation to allow involvement in actual cases and projects. 3. **Designing Stage-Appropriate Engagement**: Providing entry points based on academic year and experience levels. 4. **Building Continuous Ties with Universities**: Deepening relationships through ongoing dialogue rather than one-off events.

NSJAPAN aims to create a venue where the motivation nurtured in entrepreneurship education is directly connected to actual business development.