【OTOGI Case Study】5 Hires in 1 Year (Including 1 Director)! Miraizm's 'Ideology-Based' Recruitment Success Story Revealed

OTOGI Inc. (Headquarters: Osaka City, Osaka Prefecture, Representative Director: Tetsuya Yamamoto), ranked 1st in the official partner site listing of Wantedly, has published an interview article on the introduction case of Wantedly operation agency service for Miraizm Inc. (Headquarters: Chiyoda-ku, Tokyo, Representative Director: Daiga Kitahata, hereinafter 'Miraizm'), which operates the high school graduate recruitment support service 'Takuchare'.

This article introduces in detail how Miraizm utilized OTOGI's accompaniment support and 'story articles' to address recruitment challenges during the organizational expansion phase, and how they achieved 'ideology-based' matching with immediate combat force layer and high-class human resources.

Full text of the case study article is here

Background and Challenges of Introduction

Miraizm has been expanding its business domain from high school graduate recruitment support service 'Takuchare' to mid-career recruitment support, aiming for a 200-person system in five years. However, they began to see limitations in the number of referrals from referral recruitment, which had been smooth so far. In order to incorporate diversity (new wind) into the organization, they wanted to organically recruit personnel who deeply sympathize with their philosophy. However, they faced the challenge of a lack of specialized resources for content creation and recruitment branding within the company. In such a situation, they introduced OTOGI's service, recommended directly by Wantedly as a 'reliable operation agency company'.

Interview Highlights

1. 5 hires in 1 year, including 1 director!

Achieved 'amazing yield rate' Previously, they struggled with only 1 hire (and early retirement) out of 120 interviews on a major job change site. However, after starting Wantedly operations, they achieved 25 interviews, 4 offers, and 3 hires in the first half year. Furthermore, the recruitment model that was created continued to be effective, achieving a total of '6 offers and 5 hires (including 1 director)' in 1 year, an amazing yield rate of approximately 1 offer per 6 interviews.

2. Story articles that connected 'original experience' and 'business' empathy

The biggest factor in recruitment success was the 'story articles' created by meticulously designing the charm and persona of the company. For example, a former self-defense force job seeker who was hired this time read the 'interview article of former public servant employees' and linked their own issues with the business, leading to application. This led to high-quality recruitment that matched not by conditions but by 'thoughts'.

3. Ripple effect of 'inner branding' beyond recruitment publicity

By digging deeper into the social significance of the company and disseminating the background of employees, voices such as 'the resolution of the service has improved' and 'I can confidently convey social value when proposing to customers' were raised from sales members. The horizontal connections between employees were also strengthened, and recruitment activities contributed to the improvement of organizational power.

Comments from Miraizm Inc. (excerpted from the article)

This is especially recommended for companies that want to hire personnel that they would not normally meet through conventional media. It is also a good match for companies like us that seek diverse personnel for business expansion. For companies that want to approach layers that have not been reached so far, and want to gather colleagues who sympathize with the philosophy rather than the conditions, utilizing OTOGI's know-how will dramatically improve the quality of recruitment activities.

▼Wantedly TOP Page

▼Wantedly Story Page

▼Creative List

About OTOGI

Currently, as the No. 1 ranked official partner site listing, based on the knowledge cultivated by supporting over 120 companies and creating over 3,500 pieces of content, we support our clients' recruitment activities.

Seven supported companies were selected for the 'BEST TEAM NOMINATION 100' of the 'Wantedly Awards 2025'.

Free consultation is here

▼List of supported companies (partial)

▼List of created creatives (partial)

Features of OTOGI's 'Wantedly Operation Agency Service'

At OTOGI, we emphasize both 'operations based on algorithms (media perspective)' and 'operations based on insights (candidate perspective)'. We implement everything from strategy planning to account setup, content creation, recruitment article operations, scout distribution, report creation, regular MTG, design, and photo shooting, and realize the strengthening of corporate recruitment power. So far, we have supported over 100 corporate accounts and created over 3,000 recruitment publicity contents.

Two important perspectives

Achievements through support

Voices from supported companies (partial)

This service is recommended for those who

Want to try Wantedly but are not sure if it suits your company

Want to know the know-how of Wantedly operations

Want to reduce recruitment costs

Want to strengthen recruitment publicity

For companies with such concerns, please consider starting with a free consultation or request for materials!

Free consultation is here

About Miraizm Inc.

Miraizm is currently actively recruiting to achieve a 200-person system in five years! Without being bound by filters such as academic background and career, we are looking for colleagues who deeply sympathize with our philosophy and vision and can run in the same direction to realize a society where everyone can maximize their potential.

Application form is here

Miraizm Inc. Company Profile

Location: 3-27-7 Takebashi 7, 3rd floor, Kanda Kanda, Chiyoda-ku, Tokyo

Established: 2023

Representative: Daiga Kitahata, Representative Director

URL: https://www.miraizm.co.jp/

Business content: High school graduate recruitment support business, personnel introduction business, immediate combat force recruitment support business, etc.

OTOGI Inc. Company Profile

Location: 2F-3, Asahi Plaza Umeda Building, 4-11 Tsuru-no-machi, Kita-ku, Osaka City, Osaka Prefecture

Established: 2022

Representative: Tetsuya Yamamoto, Representative Director

URL: https://otogi-inc.co.jp/

Business content: Wantedly operation agency service, recruitment publicity/narrow report support service, recruitment consulting, etc.