PA Communication Co., Ltd. (PAC), an agency providing integrated marketing communications specializing in lifestyle sectors such as fashion, beauty, sports, food, and interiors, has announced that it has joined the group of Neo Marketing Inc., a marketing support company. Through this group affiliation, PAC will combine its accumulated expertise in Integrated Marketing Communications (IMC) within the lifestyle domain with Neo Marketing's over 25 years of know-how in research, digital marketing, creative production, and content creation. This synergy will strengthen their 'strategic PR' capabilities based on consumer insights, further expanding their system to provide end-to-end support from brand awareness and purchase promotion to fan cultivation.

FACT BOX

  • Source: PR TIMES
  • Category: Corporate Acquisition / Partnership