Food, Scenery, Music... Broadcasting Sado Island's Charm to the World! New YouTube Program 'Sado Eeccha TV!' Hosted by Jun Horie Launches

We are pleased to announce that the Sado Attraction Project is launching a new YouTube program, 'Sado Eeccha TV!!', to broadcast the charms of Sado Island nationwide and to the world. The program is hosted by Jun Horie, an artist renowned for the hit song 'Memory Glass'. Welcoming freelance announcer Ayaka Nakatani as the assistant, the show will passionately, enjoyably, and clearly introduce Sado's gourmet food, breathtaking scenery, culture, history, music, and the warmth of its people. The first recording will be held on Sunday, June 14, 2026, at SHIBUYA QWS in Shibuya, Tokyo. At the venue, a special booth will be set up where visitors can experience Sado's tourism information along with the program, and plans are underway for projects by companies and related parties who support Sado's charms.

[What is the charm of the World Heritage site, Sado Island?]

Sado Island has a circumference of about 280km and an area about 1.4 times that of Tokyo's 23 wards. It is the largest island in the Sea of Japan, with a population of about 50,000, located off the main island of Honshu. Furthermore, on July 27, 2024, the 'Sado Island Gold Mines' were registered as a UNESCO World Cultural Heritage site, attracting increasing attention from both inside and outside Japan. However, Sado's charm lies not only in the gold mines. Crystal clear seas, breathtaking scenery in all four seasons, seafood dishes like Burikatsu-don, culinary culture including Sado beef, learning unique to the island, as well as music and performing arts culture. The more you know, the more you want to go. The more you engage, the more you love it. It is full of such profound charms.

[What is 'Sado Eeccha TV!' hosted by Jun Horie?]

'Sado Eeccha TV!' is a YouTube program that will broadcast the charms of Sado throughout the year. The program will include segments such as 'Sado no Unmee', introducing Sado's gourmet food, and showcase popular sightseeing spots that look great on SNS, as well as Sado's health. Furthermore, the music part will feature Sado-born singer-songwriter YAMATO and 'Sado Music Projects'. The program's slogan is 'Sado is~! A great place~!'. The program aims to be a 'town-revitalization program' where viewers can participate together, connecting not only tourism information but also the thoughts of people involved with Sado, companies supporting Sado, people from Sado, and Sado fans. To convey Sado not just as a 'place to visit', but as an island that becomes more interesting the more you get involved. That is the major theme of 'Sado Eeccha TV!'.

[About the First Public Recording Event]

To kick off the program, a public recording event will be held at Shibuya QWS on Sunday, June 14. On the day, centering around Jun Horie, assistant Ayaka Nakatani, guests supporting Sado, corporate representatives, people from Sado, and Sado fans will gather. The program recording, themed on Sado's gourmet food, tourism, culture, and music, will be livened up together with the audience. In addition, booths broadcasting Sado's charms will be set up at the venue. There will be distribution of tourism pamphlets provided by Sado City, and tastings by famous sake breweries in Sado, so we invite media coverage for these plans where you can actually experience Sado's charms. Public recordings are also scheduled to be held regularly in the future.

[Event Outline]

Event Name 'Sado Eeccha TV!' Public Recording Event

Date and Time Sunday, June 14, 2026, 13:00-17:40 *Registration starts at 13:00 Program recording time: 14:00-16:00 *Reservation required. General applications are closed.

Venue SHIBUYA QWS Shibuya Scramble Square 15F, 2-24-12 Shibuya, Shibuya-ku, Tokyo

Cast Main MC: Jun Horie Assistant: Ayaka Nakatani Guest appearances: Hiroaki Nishijima (Director of Nishijima Dental Clinic), Minori Fujimura (High school influencer), YAMATO (Sado singer-songwriter), Junya Honma (Sado Attraction Navigator), etc.

A mini-live performance will also be held after the recording! An artist mini-live is scheduled from around 16:30 to 17:40 after the public recording. *Times are subject to change depending on the schedule of the day.

<Performer Information> Ryota Mizunuma Ruu Fukasaku Yuki Naoto Kariya Arata YAMATO Jun Horie

Contents YouTube program 'Sado Eeccha TV!' public recording Introduction to Sado tourism, food, and culture Sado-related booths Introduction of Sado supporting companies and related parties

Distribution Schedule Scheduled to be distributed on YouTube at any time from early July 2026 YouTube 'Sado Attraction Project Broadcasting Station'

[About Supporting Sponsors and Cooperating Companies]

This program and the public recording event will be held with the cooperation of companies, organizations, and individuals who support Sado. On the day of the event, we plan to introduce our supporting sponsors at the venue and within the program. Nishijima Dental Clinic Paul Kelly Entertainment Co., Ltd.

[Inquiries Regarding Media Coverage]

Sado Attraction Project Contact: Takuya Nukaya (Paul Kelly Entertainment Co., Ltd.) Email: [email protected]