Limited-time ice cream shop "ICE COUTURE by POPPY" opens today in Harajuku, featuring textiles from apparel brand "POPPY"

Paw Inc., the company operating the apparel brand "POPPY," has opened a limited-time concept shop "ICE COUTURE by POPPY" today, July 3 (Fri.), in Harajuku, Tokyo (Jingumae, Shibuya Ward). The shop reinterprets the colors and art cultivated by the brand into the form of ice cream.

This shop will offer six original flavors jointly developed with "Harlow ICE CREAM," a craft ice cream shop that focuses on ingredients and has locations in Kobe and Hiroo. Additionally, a variety of limited-edition apparel items specially produced for this event will be available for purchase.

"ICE COUTURE by POPPY" Shop Overview

Period: Friday, July 3, 2026 - Saturday, October 31, 2026

Business Hours: 12:00 PM - 7:00 PM

Address: 6-6-8-102 Jingumae, Shibuya-ku, Tokyo

URL: https://poppy-tokyo.com/pages/ice-couture

*To alleviate congestion, entry will be by numbered ticket.

*The period may be extended.

"ICE COUTURE" Concept

We have expressed the vibrant colors and art that POPPY has infused into its clothing to date in the form of ice cream. This is a limited-time shop where you can enjoy POPPY's cherished worldview in a more accessible and pop way. Memories of clothing, and the excitement and anticipation for new arrivals, are captured in this ice cream. From the flavors that spread the moment it touches your tongue to the visuals that make you want to take photos, we offer a unique POPPY experience with meticulous attention to every detail.

POPPY's apparel items transformed into ice cream! Six Original Flavors

RED BOUQUET A milky ice cream made with plenty of domestic dairy products, generously combined with Amaou strawberries. A classic flavor where the sweet and sour taste of strawberries complements the richness of milk. [Allergens] Milk

BROWN BOUQUE A rich ice cream made with domestic dairy products, combined with chocolate and orange peel. An adult flavor with a subtle accent of raspberry tartness. [Allergens] Egg / Milk / Soy / Orange

WARM COLOR MIX [VG] A tropical sorbet based on organic coconut milk and soy milk, blended with strawberry, mango, apricot, and orange. The sweetness of the fruits and their refreshing tartness burst forth. [Allergens] Soy

GREEN BOUQUET A vibrant ice cream based on organic coconut milk and soy milk, blended with purple sweet potato paste. The texture of white chocolate cookies with matcha and almonds adds an accent.

[Allergens] Milk / Soy / Almond

MARBLE WATERCOLOUR [VG] A refreshing sorbet based on organic coconut milk and soy milk, blended with kiwi puree and lemon. Characterized by the vivid blue of spirulina and its refreshing tartness.

[Allergens] Soy / Kiwi

MONOCHROME BOUQUET [VG] An ice cream made with organic soy milk and organic coconut milk, black sesame, and white miso, combined with fluffy, sweet marshmallows. The balance of sweet and salty is just right, leaving a pleasant aftertaste.

[Allergens] Soy / Wheat / Sesame

* [VG]... Vegan

Sales Prices *All prices include tax

- 1 Scoop (Regular): 680 yen

- 1 Scoop (Large): 780 yen

- 2 Scoops (Regular): 1,210 yen

*Waffle cones are an additional 100 yen (no extra charge for cups).

Special Opening Commemorative Items Also Available

To commemorate the opening of "ICE COUTURE by POPPY," original ICE COUTURE items have been created. A lineup of special items, including T-shirts, caps, and tote bags, produced specifically for this ice cream shop will be available.

ICE COUTURE Crew rugby shirt 14,500 yenICE COUTURE Crew cap 6,930 yenICE COUTURE shop tote 7,700 yenICE COUTURE ringer tee 9,900 yen

ICE flavor art tee 9,900 yenMonochrome flower gather top 15,500 yenICE COUTURE long sleeve tee(green) 11,000 yenICE COUTURE long sleeve tee(white) 11,000 yen

*All prices include tax.

Sales Start Date and Time - ICE COUTURE Store: From opening time on Friday, July 3, 2026 - POPPY Online Store: Friday, July 3, 2026, 9:00 PM

Novelty Item

Customers who purchase 2 or more original ICE COUTURE items during the period will receive an original sticker set as a gift.

*Offer valid while supplies last.

*This offer is for customers purchasing at the store. Purchases made on the online store or ice cream purchases are not eligible.

Shop Overview and Numbered Ticket Distribution for Congestion Mitigation

Name: ICE COUTURE by POPPY

Address: 6-6-8-102 Jingumae, Shibuya-ku, Tokyo

Period: Friday, July 3, 2026 - Saturday, October 31, 2026 *Possibility of extension

Business Hours: 12:00 PM - 7:00 PM (Open daily)

URL: https://poppy-tokyo.com/pages/ice-couture

Official Instagram: https://www.instagram.com/icecouture.poppy/

Regarding Numbered Ticket Distribution: Due to expected crowds in July immediately after opening, numbered tickets will be distributed daily starting at 10:45 AM. Numbered tickets can be obtained via a QR code located in front of the store starting at 10:45 AM.

About the Apparel Brand "POPPY"

POPPY is an apparel brand that centers on "Romantic x Pop," valuing expression including hand-drawn art and narrative. We infuse clothing with colors and imagination that make one feel a slight anticipation for the unseen future. The brand has its main and second stores in Harajuku, offering spaces where customers can experience the brand's worldview itself.

POPPY Official Website: https://poppy-tokyo.com/

Instagram: https://www.instagram.com/poppy_tokyo/

About Paw Inc.

Paw is a company that enriches today and the life that follows through products and services full of excitement. While carefully preserving the expressiveness cultivated with the apparel brand "POPPY," we deliver excitement to many people beyond our original domain.

Company Name: Paw Inc.

Location: Harajuku Yamada Building 6F, 6-12-23 Jingumae, Shibuya-ku, Tokyo

Established: August 2018

Contact: [email protected]

URL: https://paw-inc.jp/