PLUS Co., Ltd. (Headquarters: Chuo-ku, Fukuoka; Representative Director: Miki Nakano) will launch three summer-limited menu items—'Grapefruit Bowl,' 'Mango Yogurt Shake,' and 'Acai Yogurt Shake'—at its Greek yogurt and acai bowl specialty cafe, 'PLUS,' starting Monday, June 1, 2026. Celebrating the brand's 2nd anniversary in May, these limited items incorporate the aroma of Earl Grey tea into one bowl and two drink options. By pairing the refreshing acidity and fruitiness of grapefruit, mango, and apricot sauce with Earl Grey, the menu achieves a taste that is easy to enjoy even in hot weather.
Under the concept, 'Every time I eat, my happiness expands,' PLUS offers a menu that combines health, beauty, and satisfaction. For this summer-limited menu, the brand leverages the richness of its signature acai and yogurt while blending it with the elegant aroma of Earl Grey and the juiciness of fresh fruits, proposing a seasonal indulgence for everyday life.
Background of Development
In the summer, when temperatures rise, rich sweets can feel heavy, while demand increases for chilled desserts and fruit-based menu items. PLUS developed these items to maintain the satisfying quality of its popular acai and yogurt while ensuring a light experience that can be enjoyed to the last bite, even in summer.
In particular, the menu focuses on the aroma created by Earl Grey tea. The brilliant aroma of tea complements the acidity of grapefruit, the sweetness of mango, and the richness of acai, adding a sophisticated touch for adults. By layering apricot sauce and tea cream rather than relying solely on the sweetness of fruit, the brand has achieved both the lightness suitable for summer and the satisfaction expected of a dessert.
Product Lineup
About 'Grapefruit Bowl'
The 'Grapefruit Bowl' is a summer-limited menu item combining Earl Grey-flavored yogurt and acai. It features the pleasant acidity characteristic of grapefruit layered with the mellow richness of tea cream, creating a refreshing yet mature flavor profile. By adding acai, it retains the identity of PLUS, and features a華やかな visual appeal where the colors of fruits and cream stand out.
About the Two Yogurt Shakes
Making their debut as summer-limited drinks, the 'Mango Yogurt Shake' and 'Acai Yogurt Shake' offer a smooth, yogurt-based texture. The Mango Yogurt Shake balances the rich sweetness of mango with the refreshing tang of yogurt, aimed at a tropical taste perfect for the season. The Acai Yogurt Shake is designed for customers who want to enjoy acai as a drink, with the addition of apricot sauce enhancing the fruity profile and leaving a light aftertaste.
Both shakes focus on the balance between drinkability and satisfaction by utilizing the harmony between fruit sweetness and tea cream. These are recommended not only for post-meal desserts but also for cafe time or takeout.
Future Outlook
PLUS will continue to actively develop original seasonal menus using fruits and ingredients of the season in addition to its standard menu. By providing dishes and drinks that are healthy yet emotionally fulfilling, the brand aims to expand opportunities for customers to experience the concept, 'Every time I eat, my happiness expands.' Looking ahead, the brand intends to go beyond seasonal menus, considering corporate collaborations and product development using regional ingredients to bring the 'Health x Taste x Happiness' unique to PLUS to the entire nation.
FACT BOX
- Source: PR TIMES
- Category: New Product