"Delivering 'Ikigai' to Society"──ProFan Inc. Appointed Marketing Advisor to Ikigai Inc., a Student Career Support Company

ProFan Inc. (Location: Roppongi, Minato-ku, Tokyo; Representative Director CEO: Ryoga Hatta; hereinafter "ProFan") announced that it has been appointed as the marketing advisor to Ikigai Inc. (Location: Kawasaki City, Kanagawa Prefecture; Representative Director: Akira Yamane; hereinafter "Ikigai"), effective May 2026.

ProFan appointed as marketing advisor to Ikigai Inc.

Background and Circumstances Ikigai Inc. operates services across three pillars: education business, overseas internship programs, and corporate sponsorship plans. As the company entered a business expansion phase, there was an urgent need to organize its marketing efforts and build a reproducible system. Through ongoing exchanges, ProFan's representative, Hatta, felt a deep understanding and empathy for Ikigai's business. This led to an offer for him to serve as an advisor, culminating in the current contract.

Support Details In this advisory role, ProFan will comprehensively support Ikigai's business growth, from formulating marketing strategies to building organizational structures. The goal is not merely to implement one-off measures, but to create a reproducible "marketing-functional organization," providing long-term support.

Comment from Yu Okada, Director, Ikigai Inc. "While dining with Mr. Hatta, CEO of ProFan, we found our work philosophies aligned, and we quickly hit it off. Mr. Hatta himself has a strong focus on 'education' and I feel he deeply understands Ikigai's vision and business. I wanted to ask someone who is not just a supporter, but someone who can genuinely build the business together with us, which is why I made the request. I am looking forward to not only business support but also jointly establishing our marketing organization."

Comment from Ryoga Hatta, Representative Director CEO, ProFan Inc. "Given my background from an education university, I have an extraordinary passion for the field of 'education.' Especially in this AI era, as working styles are expected to become increasingly modernized and complex, I feel that Ikigai Inc.'s initiatives to support each student's career are of immense social significance. I will accompany Ikigai Inc. from strategy formulation to organizational development, to ensure that the services they provide can reach even more people through the power of marketing. Not just as a 'consultant,' but as our company name suggests, ProFan will fully support Ikigai Inc. to become a presence that can deliver 'ikigai' to society."

Company Overview Ikigai Inc. Location: 1302, 1-612-9 Maruko-dori, Nakahara-ku, Kawasaki City, Kanagawa Prefecture Representative: Akira Yamane Business Activities: Education business, overseas internship programs, corporate sponsorship plans URL: https://ikigai-inc.jp/

ProFan Inc. Location: Roppongi KS Building 5F, 3-16-12 Roppongi, Minato-ku, Tokyo Representative: Ryoga Hatta Established: December 2025 (Registered April 2026) Capital: 1,000,000 JPY Business Activities: Management of professional athletes, marketing support business URL: https://profan.co.jp/

Inquiries regarding this matter Ryoga Hatta, Representative Director CEO, ProFan Inc. Email: [email protected]