AI Data Agent 'Squadbase' Partners with Grain Inc. to Empower Golf Course Management with AI-Driven Decision Support

Queue Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Naoto Shibata; hereinafter 'Queue'), provider of the AI data agent platform 'Squadbase,' announces a partnership with Grain Inc. (Headquarters: Minato-ku, Tokyo; Representative Director: Norio Suetomi; hereinafter 'Grain'), developer of the integrated golf course operations system 'GRAIN CLOUD (Grain Cloud).' The collaboration launches a new initiative to support golf course management through conversational AI and data utilization.

This partnership represents an industry-specific strategy, integrating Squadbase with core systems in targeted sectors. Within the golf industry, Grain will exclusively offer services utilizing this technology.

Background: The On-Site Challenge of 'Having Data But Not Using It'

Many companies accumulate vast amounts of data through daily operations. However, aggregating and analyzing this data typically requires specialized knowledge and tool proficiency, making it difficult to extract actionable insights when needed.

The golf course industry is no exception. Data on visits, reservations, and sales is continuously stored in core systems, yet its utilization often relies on individual staff members' Excel-based workflows. As a result, managerial decisions frequently depend on personal experience and intuition. Amid structural shifts such as declining golf participation and increasing course selectivity among players, the ability to turn data into actionable strategies is becoming a key differentiator in business performance.

To address these challenges, Queue has developed 'Squadbase,' a platform enabling on-site staff—without reliance on data specialists—to analyze and visualize data through natural language conversations.

Overview of the Collaboration: Industry Expertise × Core Data × AI Agent

This partnership combines Grain's operational expertise in golf course management with the operational data stored in GRAIN CLOUD, integrating it with Squadbase to deliver conversational data utilization optimized specifically for the golf industry.

When a golf course manager asks the AI, 'What caused last month's decline?' the system instantly returns analysis results and actionable insights. By replacing post-closing Excel tasks with AI conversations, the goal is to enable all golf courses—regardless of size or staffing constraints—to make sophisticated, data-informed decisions.

Both companies are currently co-developing new data utilization features through this partnership, with further details to be announced shortly.

Queue's Vision: Frontline-Led Data Utilization

Through 'Squadbase,' Queue has been driving a transformation to shift data tasks—previously confined to a few specialists with technical expertise—into responsibilities that any frontline employee can perform.

Collaborating with partners who possess deep industry knowledge and core operational data accelerates this transformation at an industry-wide level. As the first step in this direction, Queue will continue to expand AI-powered data utilization across industries by partnering with leading companies in each sector.

Executive Comments

Comment from Naoto Shibata, Representative Director, Queue Inc.

"Traditional BI required specialists to build dashboards, with users going to view them. Squadbase aims for the opposite: executives and frontline staff simply ask the AI and receive answers instantly, and the AI proactively delivers 'Today's key metrics and next steps.' However, for AI to provide truly valuable insights, deep understanding of both operations and data is essential. It is precisely because of Grain's long-accumulated expertise in golf course operations and the data stored in GRAIN CLOUD that we can deliver a service genuinely useful for golf course management. Through this partnership, we will work closely with Grain to support golf course operators, one step at a time."

Comment from Norio Suetomi, Representative Director, Grain Inc.

"We have developed GRAIN CLOUD from a practical, on-site perspective of golf course operations, walking alongside our users. What we've strongly realized is that while data is being accumulated daily, the tools to turn it into managerial decisions are not reaching the frontline. Our partnership with Queue is a major step toward directly addressing this challenge. We resonate deeply with Squadbase's philosophy—enabling frontline staff to interact with data directly without relying on specialists—which aligns with our own vision. By combining our strengths, we will jointly realize a future where every golf course can harness the power of data in its management."

About Squadbase

Squadbase is an AI data agent platform provided by Queue Inc. It enables frontline staff to independently perform data tasks previously dependent on specialists, fostering a culture of data-driven decision-making. Beyond natural language-based data analysis and visualization, Squadbase allows the creation of AI agents that extract insights from data and automate workflows.

Service Website: https://www.squadbase.dev/ja

About the Golf Course Integrated Management Cloud System 'GRAIN CLOUD'

GRAIN CLOUD is a fully cloud-based core system that centrally manages all operational functions for golf courses—from reservations and settlements to integration with cart navigation systems and automated payment kiosks. A key advantage is that, unlike traditional on-premise systems, it eliminates the need for on-site installation of a central server, enabling operations with just an internet connection and a PC. By actively adopting new technologies, GRAIN CLOUD broadly supports the digitalization and operational efficiency of golf courses.

Service Website: https://www.grain-net.jp/

About Queue Inc.

Company Name: Queue Inc. (Queue, Inc.) https://www.squadbase.dev/ja/about

Founded: November 2016

Capital: JPY 45 million

Representative: Representative Director Naoto Shibata

Headquarters: 4F, 1-22-10 Shibuya, Shibuya-ku, Tokyo

Queue Inc. is composed of experts in data science, machine learning, AI, and full-stack development. Leveraging eight years of experience supporting digital transformation for Japanese enterprises, the company builds platforms that enable safe and efficient AI adoption for businesses.

About Grain Inc.

Company Name: Grain Inc. https://grain-net.jp/

Founded: June 2017

Capital: JPY 17.6 million

Representative: Representative Director Norio Suetomi

Headquarters: 3-8-38 Minami-Aoyama, Minato-ku, Tokyo

Grain Inc. develops, sells, and maintains comprehensive cloud systems for golf course operations, including marketing software and web applications, all aimed at improving operational efficiency in golf management.

Press Contact

Public Relations, Queue Inc.

E-MAIL: [email protected]

* The information contained in this press release is current as of the announcement date and is subject to change without notice regarding availability, content, pricing, etc. Plans and goals mentioned are subject to various uncertainties.