From "Development Partner" to "Business Partner" Integrating Management and Development
Rabbitly Inc. (Headquarters: 1-18-21 Shimbashi, Minato-ku, Tokyo, Daiichi Hibiya Building 703, Yuuki Mori, Representative Director, hereinafter "Rabbitly"), a system development company, has entered into a capital alliance with Itera Inc. (Headquarters: 3-3-13 Nishi-Shinjuku, Shinjuku-ku, Tokyo, Nishi-Shinjuku Mizuma Building 2F, Takayuki Muto, Representative Director, hereinafter "Itera"), a company that develops and provides AI products in the marketing domain. Following Itera's acquisition of 20% of our issued shares, Rabbitly has become an affiliated company of Itera. Additionally, our Representative Director, Yuuki Mori, has been appointed as a Director and CTO of Itera.
Background and Objectives of This Initiative
The rapid evolution of generative AI is significantly changing the landscape of software development. In the AI era, the source of competitiveness lies in the speed of product improvement itself. Instead of the conventional contract development model that responds to requirements, a system is needed where the development team directly commits to business results and continuously iterates through a rapid improvement cycle.
As Itera's development partner, Rabbitly has been responsible for developing products such as the AI product "Itera SNS (formerly SHORTBOOSTER)" which automates SNS marketing and short video production/distribution, and the AI product "HP BOOSTER" which handles everything from LP/website generation to publication and measurement. On the other hand, the conventional framework faced challenges where structural time lags were unavoidable in specification development and priority decision-making.
Through this capital alliance, Rabbitly will become an affiliated company of Itera, and with our representative's appointment as a director of Itera, both companies will transition to a system that integrates management, business, and development decision-making. Rabbitly will go beyond the scope of contract development and directly commit to business results.
Overview of the Capital Alliance
Partner Company
Itera Inc.
Details
Acquisition of Rabbitly's common shares (20% of total issued shares) by Itera
Itera's shareholding ratio after acquisition
20% (Rabbitly is an affiliated company of Itera)
Effective Date
June 10, 2026
Acquisition Price
Undisclosed
Executive Structure
Rabbitly's Representative Director, Yuuki Mori, appointed as Director of Itera Inc.
What Rabbitly Aims to Achieve Through This Capital Alliance
Direct Commitment to Business Results: Transition to a system where the development team is directly responsible for the business results of products, beyond the scope of contract development.
Complete Integration of Development Structure: Execute planning, implementation, release, and improvement with Itera through a single decision-making line, accelerating the improvement cycle.
Accumulation of AI Product Development Expertise: Accumulate technical assets and knowledge in AI agent development through the development of "Itera SNS (formerly SHORTBOOSTER)", "HP BOOSTER", and new services.
Strengthening the Engineering Organization: Enhance the engineering organization involved in challenging AI product development through collaboration between both companies in recruitment and training.
Future Developments
Even after this capital alliance, Rabbitly will continue its business as an independent development company. By leveraging the expertise in AI product development accumulated through collaboration with Itera as the core of our development capabilities, we will establish a new model as a "development company committed to business results."
Comments from Representatives of Both Companies
Yuuki Mori, Representative Director, Rabbitly Inc.
"Itera's product lineup presents the most challenging and rewarding subjects for a development company. Through this capital alliance and my appointment as a director, I am now in a position to directly commit to business results beyond the scope of contract work. I will use the power of technology to bring Itera's vision to life at the fastest possible speed."
Takayuki Muto, Representative Director and CEO, Itera Inc.
"In the AI era, the value of a product is determined by 'how quickly it can be continuously improved.' Rabbitly and I have collaborated on development since our founding, and with this capital alliance, we have established a system where management and development operate with a single decision-making process. We will continue to create products that do not stop improving, living up to the words 'continuously create unstoppable businesses.'"
About Itera Inc.
With the corporate message "Iterate your marketing," Itera Inc. develops and provides AI products that automate marketing operations. Currently, we offer the SNS marketing and short video AI "Itera SNS (formerly SHORTBOOSTER)" and the AI-powered LP/website creation platform "HP BOOSTER."
Company Name
Itera Inc.
Location
Nishi-Shinjuku Mizuma Building 2F, 3-3-13 Nishi-Shinjuku, Shinjuku-ku, Tokyo
Representative
Takayuki Muto, Representative Director and CEO
Established
December 3, 2025 (Full operation begins March 1, 2026)
Business Activities
Development and provision of AI products
URL
https://itera.co.jp/
About Rabbitly Inc.
Rabbitly Inc. provides system development for a wide range of clients, including IT system development, AI utilization support, and AX system development. We are also active in consumer game development in the entertainment sector and job placement support.
Company Name
Rabbitly Inc.
Location
Daiichi Hibiya Building 703, 1-18-21 Shimbashi, Minato-ku, Tokyo
Representative
Yuuki Mori, Representative Director
Established
November 2024
Business Activities
IT system development business, own game business, RbbitCareer (paid employment placement), own SaaS service business
URL
https://rabbitly.jp/
Contact for Inquiries Regarding This Release
Public Relations Department, Rabbitly Inc.
E-mail: [email protected]
FACT BOX
- Source: PR TIMES
- Category: ビジネスPartnership
- Organizations: HP BOOSTER