21-Year-Old Entrepreneur Launches "Executive Ashiya," a Healthcare Service for the Ultra-Wealthy

ReFit Co., Ltd. (Representative: Taishi Fukuda) will launch "Executive Ashiya" on June 1, 2026, a membership-based healthcare service tailored for the ultra-wealthy in the Ashiya area, priced at 12 million yen annually. Personal trainers, physical therapists, and registered dietitians who have supported Olympic athletes and top-tier performers will accompany members from their homes to travel destinations domestically and internationally. It is a completely mobile service that supports the daily lives of executives, covering everything from daily exercise and diet management to arranging cutting-edge medical and beauty care.

The service is led by Taishi Fukuda, a 21-year-old college student. He founded the personal gym "SUN" during his sophomore year, expanding to three locations in the Kansai region. Across his company, ReFit, he has worked to improve the health and lives of over 5,000 individuals.

Unlike conventional services centered on medical examinations or treatments, this service focuses on daily conditioning. Based on data from the latest wearable devices, a team of experts, including Representative Fukuda, provides bespoke support. Furthermore, the service delivers top-tier assistance by partnering with professionals in various fields, such as dispatching Michelin-star chefs to members' homes and providing priority access to advanced medical diagnostic clinics.