Beyond Techniques: Learning from Hida City, Gifu Prefecture – Online Seminar on Municipal Public Relations to be Held on July 1 (Wed)

Shireru Inc. (Yokohama, Kanagawa Prefecture; CEO: Mikan Yamada), developer of a nationwide official primary information platform, will host an online seminar titled 'Learning from Hida City, Gifu Prefecture: Advancing Policy Promotion through Deep Understanding of Municipal Projects' on July 1, 2026.

Learning from Hida City, Gifu Prefecture: Advancing Policy Promotion through Deep Understanding of Municipal Projects

In municipal public relations, attention often focuses on social media techniques and viral content creation. However, the essence of effective communication lies in a deep understanding of the projects themselves.

In Hida City, Gifu Prefecture, under Mayor Atsuya Miyatake’s principle that 'if a project isn’t known, it has no meaning,' the public relations team has developed a system to comprehensively understand over 550 municipal projects. By using information collection sheets and collaborating closely with various city departments, they have achieved notable media coverage and attracted nationwide attention.

This seminar will analyze Hida City’s PR model through the lens of 'policy promotion,' offering practical insights and methodologies that municipal PR officers can implement immediately.

Event Overview

Learning from Hida City: Deep-Dive into 'Policy Promotion' through Municipal Projects

Date & Time: July 1, 2026 (Wed), 12:10–12:50 JST

Format: Online (viewing URL sent to registrants)

Organizer: Shireru Inc.

Participation Fee: Free

Registration URL: https://shireru-pr-20260701.peatix.com/

Program

Why 'Projects' Matter More Than 'Techniques'

What Makes Hida City’s Public Relations Stand Out?

Where to Begin? Starting with Policy Promotion

Q&A Session

Speakers

Guest: Ms. Masako Ueda (Public Relations & Promotion Section, Comprehensive Policy Division, Hida City, Gifu Prefecture)

Responsible for overseeing all 550 municipal projects, coordinating with departments, and building a practical PR system that leads to media coverage.

Moderator: Mikan Yamada, Policy PR Advisor, Shireru Inc.

Supports information dissemination for government agencies nationwide, specializing in policy PR and press release utilization.

About Shireru Inc.

Shireru Inc. supports public relations for municipalities and government agencies, with additional services for startups and local SMEs, including public affairs, advocacy campaigns, and media engagement. Through press release support, media relations, and PR training, the company helps institutions build systems to become 'known' and strengthen connections between government and society.

Company Name: Shireru Inc.

Headquarters: Wizard Building 402, 1-4-3 Asamacho, Nishi-ku, Yokohama, Kanagawa Prefecture

CEO: Mikan Yamada

Founded: August 2023

URL: https://shireru.jp/