A New Project That Weaves the Memory of Climate into Words and Opens Up an Experience of Deciphering Crafts

ATELIER JAPAN (operated by Showyou Inc., Head Office: Nakagyo-ku, Kyoto), a platform that redefines Japanese crafts as 'object x craftsmanship x culture' (value integrated from objects, skills, and cultural background) and shares this value with the world, will simultaneously launch a new project, 'Language of Craft', at the Daimaru Kyoto physical store and online starting April 1, 2026. This project aims to decipher the climate behind each craft and the philosophy of the maker.

'With crafts, with you'

We will deliver these feelings carried on words.

Weaving the memory of climate into words, opening up an experience of deciphering crafts.

ATELIER JAPAN's new project 'Language of Craft' has started. In today's world overflowing with things, crafts are changing from mere daily necessities into something that enriches our hearts. However, their true value cannot be fully conveyed simply through the function or shape of the 'object'. Therefore, ATELIER JAPAN will evolve from a place that delivers crafts into a 'community media' that communicates crafts as an identity and culture of living in Japan. The breathing of craftsmen facing materials deep within their workshops, the climate of the region, and the warmth of human hands residing in imperfection. As a 'matchmaker' connecting the makers and you, we will carefully deliver the background embedded in each craft along with an original booklet. So that when someone touches the item 100 years from now, the prayers and the scent of the wind we put into it today will remain unchanged there. From here, we propose a slow, regenerative, and essential lifestyle. 'With crafts, with you' Please come and touch the stories of crafts woven with words at our storefront and on the Web.